Marketing Idea for the Z28 - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

*DGthe3* · 10-27-2011, 12:46 AM

The original Z28 more or less had to be ordered with a wink & a nudge, and that got me thinking ... how could GM do something similar if they do another Z28? Now, I know that simply having a 'Z28' option box on the ordering sheet wouldn't really work. But what about a viral marketing campaign for it? Don't do any press releases. Don't build any show cars. Start off with a teaser video, don't say what it is though. Show up with the car at some random track events. Could even go so far as not including it in the standard 'build your Camaro' configurator, but giving it its own mini site, perhaps Chevrolet.com/CamaroZ28.

I think this sort of idea fits with the grassroots, enthusiast oriented, track focused nature we expect from the car.

LOWDOWN · 10-27-2011, 08:54 AM

Viral + Selected Enthusiast Print = Full Order Bank (built in the numbers likely available)

The auto-rags will carry the torch a goodly distance...and you avoid them at your overall peril... CandD, R&T, MT and Automobile, alone, = several million "hits". They'll wanna get their hands on THE "track star"...and a Comparo with "competition" will be inevitable/worthy...

The overall effect on the Business Case? Lower marketing co$t$.

For sure and certain, viral will be significant...starting right here: X

"Who'd like to write the first copy?"

Gee, I thought we'd already started...

Mikes SS · 07-13-2012, 12:56 PM

Hey thanks for all the insight Nathaniel

Gramps69Z · 07-13-2012, 12:59 PM

Quote:

Originally Posted by Nathaniel

This is great car and have a great look and also have a great market value....
You can easily purchase and sale out this car

spam

Bhobbs · 07-13-2012, 01:05 PM

GM wouldn't have to market anything. Just release a finished version of the Z to some magazines and the internet will explode.

2cnd chance · 07-13-2012, 01:36 PM

Quote:

Originally Posted by Bhobbs

GM wouldn't have to market anything. Just release a finished version of the Z to some magazines and the internet will explode.

Yes1 It's the BIGGEST name in Camaro history. It will sell itself if it is done right. Mags would have a feeding frenzy. Free advertising what's not to love?

OldScoolCamaro · 07-13-2012, 09:07 PM

COPO car? Have an inside line to get on the hook for a lucky order of say, 1 of 500? A click and phone call away from getting an order placed with the right guy at corporate by your connection? By hook or by crook, insider or not, get the ball rolling GM.... please....

Richy_Rich · 10-10-2012, 08:32 PM

I like your idea.

10-27-2011, 12:46 AM	#1
DGthe3 Moderator.ca Drives: 05 Grand Am GT Join Date: Jul 2007 Location: Niagara, Canada Posts: 20,700	Marketing Idea for the Z28 The original Z28 more or less had to be ordered with a wink & a nudge, and that got me thinking ... how could GM do something similar if they do another Z28? Now, I know that simply having a 'Z28' option box on the ordering sheet wouldn't really work. But what about a viral marketing campaign for it? Don't do any press releases. Don't build any show cars. Start off with a teaser video, don't say what it is though. Show up with the car at some random track events. Could even go so far as not including it in the standard 'build your Camaro' configurator, but giving it its own mini site, perhaps Chevrolet.com/CamaroZ28. I think this sort of idea fits with the grassroots, enthusiast oriented, track focused nature we expect from the car. __________________ Note, if I've gotten any facts wrong in the above, just ignore any points I made with them __________________ Quote: In 2014 the camaro will have ... a twin turbo v6 ... around 350 to 360HP No. Let me repeat that. No. FbodFather __________________ Camaro5 Fest III Information Camaro5 Fest III pre-registration

10-27-2011, 08:54 AM	#2
LOWDOWN Downright Upright Drives: Daily Join Date: Apr 2009 Location: Cruisin'... Posts: 3,236	*Viral + Selected Enthusiast Print = Full Order Bank* (built in the numbers likely available) The auto-rags will carry the torch a goodly distance...and you avoid them at your overall peril... CandD, R&T, MT and Automobile, alone, = several million "hits". They'll wanna get their hands on THE "track star"...and a Comparo with "competition" will be inevitable/worthy... The overall effect on the Business Case? Lower marketing co$t$. For sure and certain, viral will be significant...starting right here: X "Who'd like to write the first copy?" Gee, I thought we'd already started... __________________ . *"It's what you learn, after* you know everything, that's really important" ... Sam Foose . "NOTHING matters...until you CARE"** ... and that's a LOWDOWN Truth "GOOD ENOUGH"...NEVER IS...another LOWDOWN Truth. *"STAY TUNED"*

07-13-2012, 09:07 PM	#7
OldScoolCamaro ZL1 177 Pilot Drives: 2012 ZL1, 1973 Z-28 Join Date: Oct 2010 Location: In the WAYBAC machine somewhere in Jersey Posts: 3,432	COPO car? Have an inside line to get on the hook for a lucky order of say, 1 of 500? A click and phone call away from getting an order placed with the right guy at corporate by your connection? By hook or by crook, insider or not, get the ball rolling GM.... please.... __________________ In Scott We Trust...all others must show proof.

10-10-2012, 08:32 PM	#8
Richy_Rich GRACE Drives: Many Different Rides Join Date: Aug 2010 Location: GA Posts: 758	I like your idea. __________________ Please be kind when you drive; thank you. Last edited by Richy_Rich; 10-11-2012 at 08:35 AM.

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07-13-2012, 12:56 PM	#3
Mikes SS Drives: '10 CGM 2SS/RS 6M Join Date: Oct 2009 Location: Va Beach, VA Posts: 746 View My Garage	Hey thanks for all the insight Nathaniel

07-13-2012, 01:05 PM	#5
Bhobbs Drives: 1998 Camaro Z28, 1970 Chevelle Join Date: Apr 2012 Location: Chino, CA Posts: 1,238	GM wouldn't have to market anything. Just release a finished version of the Z to some magazines and the internet will explode.