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Old 06-29-2009, 11:28 AM   #1
FenwickHockey65
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You have GOT to be kidding me...

Aston Martin Cygnet revealed



MORE IMAGES AT AutoCar Gallery

Aston Martin has struck a ground-breaking deal with Toyota to launch a £20,000 version of the Japanese-built iQ commuter car, badged Aston Martin Cygnet and built at Aston’s Gaydon works in Warwickshire.

The new model, officially billed as a concept, is expected to be offered for sale before the end of next year. It will initially be sold only to existing Aston Martin owners and those with cars on order, but after an introductory period it will then go on general sale.

It will instantly become the world’s smallest super-luxury saloon and represents Aston’s most radical model departure in its 90-year history.

According to Aston CEO, Dr Ulrich Bez, the car is specifically aimed at the one-third of existing Aston owners who own a Mini-sized car. “This concept is akin to an exclusive tender for a luxury yacht,” Bez explains. “It allows us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.”

The ground-breaking project, which has been under discussion for several months, began when Bez met Toyota’s Akio Toyoda, the newly appointed president of Toyota Motor Co and grandson of its founder, while the pair were racing at the Nurburgring 24-hour.

The Cygnet uses standard Toyota iQ mechanical components and proportions, but with different wheels and tyres. It is believed that both the iQ’s punchier 1.3 litre four-cylinder engine is the most likely be offered.

The Cygnet’s new exterior, which at the front combines an all-new Aston grille with standard iQ lights to impressive effect, has been devised entirely by Aston’s Gaydon design group, led by Marek Reichman.

The luxurious, all-hide interior, also designed by Aston, uses the existing cabin’s instrument pack and archiecture, but new colours and trim materials give it a new look, much more luxurious than the standard iQ’s.

The Aston Cygnet will be built in Gaydon, using iQs built in Japan and specially imported to the UK for the purpose. The Gaydon factory has a flexible layout that would allow a Cygnet finishing line to be installed without disruption to present Aston models.

Aston Martin expects to build between 1000 and 2000 cars a year, with earliest cars earmarked for sale in the UK and Europe where the iQ has won a five-star NCAP safety rating. Cars will be sold exclusively through Aston dealers.

Aston insiders concede that adding the car to its range will have benefits for the company's average carbon dioxide emissions, but stress that this isn't the motivation for building the Cygnet.
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Old 06-29-2009, 11:29 AM   #2
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My extremely eloquent and well thought out post in response to the original thread at GMI...

Quote:
Originally Posted by FenwickHockey65 View Post
This is a joke, right?

Picard facepalm is at DEFCON 1!



As well as English ORLY owl...



Gotta throw a lolcat in there somewhere...



And to top it all off...



Downgrade, Aston Martin. Downgrade.
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Old 06-29-2009, 11:29 AM   #3
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What the
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Old 06-29-2009, 11:36 AM   #4
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Why would they do something like that? At least there is louvers on the hood.

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Old 06-29-2009, 12:08 PM   #5
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this also applies:
this is the end of the world, aston martin building those thengermajiggers. make the interior as nice as you want, but it still "one of those"

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Old 06-29-2009, 12:14 PM   #6
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I have now lost all respect for Aston Martin. It's amazing, despite making a car that is the complete opposite of everything they have built to date, they still managed to make it look exactly the same as any other AM product.
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Old 06-29-2009, 12:16 PM   #7
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It makes sense
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Old 06-29-2009, 02:10 PM   #8
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First Porshe, then Aston Martin.

Ferrari.. please PLEASE don't try it. But then again we'll always have Lambo..right?

Right? Guise?
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Old 06-29-2009, 02:19 PM   #9
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First Porshe, then Aston Martin.

Ferrari.. please PLEASE don't try it. But then again we'll always have Lambo..right?

Right? Guise?
at least porsche makes legitimate cars with the cayenne and the panamara.......this is just.....horrible
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Old 06-29-2009, 02:24 PM   #10
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Daniel Craig will drive the iQ in the next James Bond flick.
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Old 06-29-2009, 02:32 PM   #11
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Old 06-29-2009, 02:52 PM   #12
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It would be funny to tell a girl you drive an Aston Martin and then show up in that egg on the first date.

I'm not sure what's worse: Hyundai trying to sell a $60,000 sedan or this ridiculousness?
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Old 06-29-2009, 04:44 PM   #13
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What the
That's about the same face I made when I saw this on Edmunds this morning. You'd think Aston could afford to add the CAFE fine onto the car's price. It's not like their customers are on a budget. Higher costs would be far less damaging than the brand image suicide this creates. On the plus side, my wife and I have been debating whether to get an Aston or an R8 (she wants the Aston) if we somehow find ourselves with an extra $100K+. Looks like I just won the argument.
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Old 06-29-2009, 05:10 PM   #14
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Time to get out the smileys.....


:bangdesk:


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Old 06-29-2009, 05:49 PM   #15
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It's like a Chevette. People go around telling others they have a 'Vette...a Chevette. Now people will go around saying they have an Aston Martin....poor chaps. Hopefully this will stay in concept form.
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Old 06-29-2009, 09:23 PM   #16
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Quote:
Originally Posted by Zabo View Post
First Porshe, then Aston Martin.

Ferrari.. please PLEASE don't try it. But then again we'll always have Lambo..right?

Right? Guise?
Lambo = audi
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Old 06-29-2009, 09:47 PM   #17
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the company was thinking about selling the cygnet to people that already own an aston martin because they say that most people with an aston have a smart car or a mini cooper for their daily driver.. idk they said something like that on fast lane daily
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Old 06-29-2009, 10:02 PM   #18
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hahaha, you must be joking
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Old 06-29-2009, 10:38 PM   #19
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Old 06-30-2009, 09:29 PM   #20
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Just showed the AM pic to my husband: " What an ugly piece of rat fart! Who or what would drive such a thing?!" was his immediate response.
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Old 07-01-2009, 01:01 AM   #21
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Quote:
Originally Posted by carsismeZ06 View Post
It's like a Chevette. People go around telling others they have a 'Vette...a Chevette. Now people will go around saying they have an Aston Martin....poor chaps. Hopefully this will stay in concept form.
Except...if you own a Cygnet, and you say you own an Aston, you would be wrong. The correct thing to say would be "I have 2".

The Cygnet will only be available to people who already own a full size Aston. This will be their solution for city driving.
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