Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums - Camaro5.com
 
B&M
Go Back   Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums - Camaro5.com > General Camaro Forums > 5th Gen Camaro SS LS LT General Discussions

5th Gen Camaro SS LS LT General Discussions General 5th generation Camaro topics not covered by other subforums.

Reply
 
Thread Tools
Old 07-15-2009, 04:32 PM   #1
fbodfather


 
fbodfather's Avatar
 
Drives: Camaros................
Join Date: Oct 2006
Location: Grosse Pointe Farms, MI (suburban Detroit)
Posts: 4,365
Bob Lutz -- "...now the gloves are off..."

Mr. Lutz is why I can't imagine accepting an early retirement.

I may not always agree with him...but he is, in my book, a genius.....and a straight talker - and that's what we need!

It's been a very very tough year -- but I feel optimistic!

By Peter Valdes-Dapena
CNNMoney
July 15, 2009

General Motor's Vice-Chairman Bob Lutz is back and he's ready for a fight.
Having reversed his earlier decision to resign rather than work for what he feared would be a government-run company, Lutz, a famously straight talker, promises to take on competitors shot for shot as the carmaker's marketing head.
"I am very much in favor of blunt talk," said Lutz.
No more Mr. Nice Guy. Lutz says he intends to challenge the competition with messages like, "The Chevrolet Equinox has the highest highway fuel economy of any crossover SUV on the market" or "The Cadillac CTS-V is the best performing luxury sedan in the world."
"We've been too reticent to take the gloves off," Lutz said.
Expect fewer ads showing lovely shots of attractive young people driving cars down impossibly empty country roads.
Lutz points to Lee Iacocca, the iconic former Chrysler chief with whom he worked -- and clashed -- during 12 years at Chrysler in the 1980s and '90s, as providing a model for how the direct approach can change minds.
Lutz didn't say he was about to turn pitchman, but Iacocca's famous line, "If you can find a better car, buy it," strikes the tone Lutz wants.
Iacocca's stark challenge forced Americans to reconsider Chrysler products and helped bring that carmaker back from a near-bankruptcy, avoided only with government loan guarantees, in the early 1980s.
A renewed confidence. During a half-hour interview with CNNMoney.com, Lutz was just as blunt about his feelings and fears regarding GM's brush with bankruptcy, which he said was ultimately the best thing that could have happened.
"I was a little demoralized around February or March," he said.
That was when Lutz announced his intent to retire as vice-chairman and head of product development. He was sure the government would take over GM and run it according to a political playbook, he said, and he wanted no part in it.
Products like the new Chevrolet Camaro muscle car, which is now selling faster than the factory can make them, and the Corvette, which remains an iconic car for GM, would have been shoved aside, he feared, because they lack the "green" image politicians and the media like to see.
As it turned out, Lutz said, he was pleasantly surprised when he met with the government's auto task force. Their focus was on making the business healthy, he said, not on turning GM into a laboratory for high-mileage but low-profit "green cars."
"There was no 'We want to see your hybrid line-up' and stuff like that," he said, "None of that."
The government-run bankruptcy has left the company leaner, stronger and more competitive than it's been in decades, he said. He called GM's emergence from bankruptcy after 40 days "like having died and being re-born." The carmaker was suddenly shorn of much of its once-crippling debt, unprofitable car bands and excess dealers network.
"This was the only way that we could correct 30 or 40 years worth of decline," he said, "Much of it was our own doing."
Lutz doesn't let GM's past leadership take all the blame, though. Government policies that favored Japanese imports, making their products impossibly cheap compared to domestic cars, also did a lot of damage, he said. American carmakers were forced to compete by cutting corners and cheapening their own products.
While Lutz expressed relief that the government didn't ask about GM's "hybrid line-up," the carmaker does, in fact, have hybrid vehicles and there are plans for more. A plug-in hybrid small SUV is in the works and a source within GM recently confirmed that a hybrid-only car, something to compete with the Toyota Prius and Honda Insight, is in the carmaker's longer-term plans as well.
The carmaker's environmental showpiece, the Chevrolet Volt, a plug-in car that's scheduled to go on sale next year, was created largely at Lutz's insistence.
But Lutz made it clear that this "green car" stuff can't be allowed to get out of hand. The simple fact is that, especially with gas prices well under $3 a gallon, there is even less demand than usual for hybrid cars, which sell in small numbers and are unprofitable even with relatively high gas prices.
"There's about 5% to 10% of the customer base in the U.S. that desperately wants a hybrid," he said.
The rest just want the best possible vehicle they can afford to pay for and fuel.
They also want great design, Lutz said, and that's something he also oversees in his newly created role. Design has become a strong point for GM in recent years, with critics and buyers praising handsome new cars like the Cadillac CTS, Buick Enclave and Chevrolet Malibu.
While GM quality is now competitive, or better than the competitive, in every respect, Lutz said, the products need the added pull of striking design to make sure customers take notice. Otherwise, they're not going to take a chance on a GM car.
During his time at GM, Lutz made a mission of elevating design to a primary, rather than secondary, consideration. There's still more work to be done, though, in reworking a culture that spreads responsibility too thinly, he said.
"It's unbelievably consensus driven," he said, "and there's lots of delegation and a lot of arguing, but very nice arguing."
"Less consensus means clearer, more consistent vision," he said, "and quicker decisions," when it comes to almost everything the public can see, hear and touch from GM. For now, that vision will come from Lutz.
fbodfather is offline   Reply With Quote
Old 07-15-2009, 04:41 PM   #2
nards444

 
nards444's Avatar
 
Drives: 1SS/RS Black
Join Date: May 2009
Location: New york
Posts: 2,128
finally.
__________________
2010 1SS/RS Black, CGM stripes, polished Rims, Tinted windows, Hurst shifter
nards444 is offline   Reply With Quote
Old 07-15-2009, 04:42 PM   #3
wullger

 
wullger's Avatar
 
Drives: 2010 Camaro 2SS/RS
Join Date: Apr 2009
Location: Tyler, Texas
Posts: 1,548
"...The rest just want the best possible vehicle they can afford to pay for and fuel.
They also want great design..."

BINGO!
__________________
2SS/RS IBM A6, White Rallies
1100: 4/30/09 2000: 6/30/09 3000: 6/30/09
3300: 7/15/09 TPW of 7/27! 3400: 7/22/09
3800: 7/28/09 #30334!! 4B00: 7/30/09
4200: 8/5/09
6000: DELIVERED! 8/18/09


wullger is offline   Reply With Quote
Old 07-15-2009, 04:44 PM   #4
philthy

 
philthy's Avatar
 
Drives: 1971 Monte Carlo/2010 Camaro 2LT
Join Date: Sep 2007
Location: Chesterfield, MI
Posts: 807
__________________
2LT Victory Red w/ Black leather interior, automatic trans, polished 19" wheels, R6P (Early Order)
Factory style spoiler, Magnaflow axleback exhaust with resonated x-pipe, Injen CAI, RX catchcan, ABL dash mod,
Drake billet shifter with leather boot, GM splash guards, Toyo Proxes4 tires for summer, Blizzak tires with Moda rims for winter driving

Pre-ordered November 17, 2008
Delivered May 14, 2009
philthy is offline   Reply With Quote
Old 07-15-2009, 04:49 PM   #5
nards444

 
nards444's Avatar
 
Drives: 1SS/RS Black
Join Date: May 2009
Location: New york
Posts: 2,128
thing is Gm has been making good vehicles since the 2000's but have been making great vehicles the last 3 years or so. problem is they dont tell anybody about it.
__________________
2010 1SS/RS Black, CGM stripes, polished Rims, Tinted windows, Hurst shifter
nards444 is offline   Reply With Quote
Old 07-15-2009, 04:50 PM   #6
PQ
Booooosted.
 
PQ's Avatar
 
Drives: Blown beast.
Join Date: Apr 2008
Location: Mobile, AL
Posts: 36,916
Send a message via Yahoo to PQ
I like him.
__________________
PQ is offline   Reply With Quote
Old 07-15-2009, 04:54 PM   #7
knowitman
Camaro fan since birth
 
knowitman's Avatar
 
Drives: 2013 ZL1
Join Date: Oct 2008
Location: Possum Trot, KY
Posts: 467
Quote:
Products like the new Chevrolet Camaro muscle car, which is now selling faster than the factory can make them, and the Corvette, which remains an iconic car for GM, would have been shoved aside, he feared, because they lack the "green" image politicians and the media like to see.
That was my big worry as well.

Bob Lutz is great. I love a statement he made on Letterman when talking about the way the government is trying to regulate the auto industry. It's like trying to control obesity by telling clothes manufactures they can't make anything bigger then a size 4.
knowitman is offline   Reply With Quote
Old 07-15-2009, 04:54 PM   #8
"prima"Donna
HWAY STR
 
"prima"Donna's Avatar
 
Drives: 2010 RJT - VIN#7085 & 2014 CRT C7
Join Date: May 2009
Location: Long Island, NY
Posts: 13,454


Great news, Scott!!!...we Camaro fans can NEVER let you take a "retirement package"...you are THE main reason we are driving our CAMAROS today...your dedication and passion for all things Camaro...

You need to stay with GM and continue to guide them in the right direction...
It seems as if Bob Lutz shares your dreams and enthusiasm for the "new GM"...

May God Bless both of you and may GM continue to move forward in the right direction and "Put the Heartbeat Back in America"!!!!!!!!!!!!!!!!!...

The Camaro has certainly put the THRILL and EXCITEMENT back in the proud and happy owners' lives!!!...
"prima"Donna is offline   Reply With Quote
Old 07-15-2009, 04:58 PM   #9
Dakota Kid

 
Dakota Kid's Avatar
 
Drives: 2010 2SS/RJT/L99
Join Date: Dec 2008
Location: Springfield, MO
Posts: 1,158
Right on.
__________________
2SS/RJT/L99
Dakota Kid is offline   Reply With Quote
Old 07-15-2009, 04:58 PM   #10
chevyridinghigh
The Bowtie Is Back
 
chevyridinghigh's Avatar
 
Drives: 2010 Silver Camaro SS/RS -Blk Int.
Join Date: May 2009
Location: Westchester County, NY
Posts: 655
They also want them delivered in a timely fashion... As I approach 8 weeks....
__________________
2SS RS SIM M6 with Polish Silver wheels
chevyridinghigh is offline   Reply With Quote
Old 07-15-2009, 05:09 PM   #11
Treadstone

 
Treadstone's Avatar
 
Drives: Z51 BABY!
Join Date: May 2009
Location: LSFREE~!!!!!
Posts: 783
Quote:
Originally Posted by chevyridinghigh View Post
They also want them delivered in a timely fashion... As I approach 8 weeks....


Lutz is a genius, and GM was so smart bringing him over.

I love what they are doing with Holden and the Zeta platform. Not all american's are concerned about getting 40+ MPG. Some of us actually want performance.
Treadstone is offline   Reply With Quote
Old 07-15-2009, 05:14 PM   #12
beowulf80
 
beowulf80's Avatar
 
Drives: 2010 2SS / RS MT, IBM
Join Date: Jan 2009
Location: Yorkville IL
Posts: 180
Quote:
Bob Lutz -- "...now the gloves are off..."
That is a truly great thing to hear. How about a Camaro commercial that throws it in the face of the competion? I'm not just talking about the Mustang and the Challenger, add in the Genesis, Civic Si, etc.

And please put some good music to the ads! Zepplin's Rock 'N Roll for the CTS was pure genius. It captured excitement, reminded you that it had "been a long time", and got the blood pumping. For the Camaro, AC/DC's Back in Black comes to mind. I know its cliche, but who cares? This car has 300+HP in the V-6, 400-426HP in the V8, the target audience isn't the most subtle bunch, myself included.

Start with a black screen, start up that first rift. Halo's come on, all you see is the lights, maybe the Chevy badge. Have two cars thrashing about in a warehouse, one silver, one black. Throw in a smokey burnout, get the 3/4 shot of the car drifting in slow motion, etc. All the announcer needs to say is: 300 HP. 29 mpg. $22K MSRP. 400+ HP V-8 also available. Now available at your Chevrolet dealership.

Excite us!
beowulf80 is offline   Reply With Quote
Old 07-15-2009, 05:15 PM   #13
Q's 91z28
TX INFERNO SS
 
Q's 91z28's Avatar
 
Drives: 1991 Z28
Join Date: Mar 2009
Location: Edinburg,TX
Posts: 498
I like the way he thinks. Its time for the gloves to come off and go to work
__________________
Q's 91z28 is offline   Reply With Quote
Old 07-15-2009, 05:16 PM   #14
GothamCamaro
Then you're gonna love me
 
GothamCamaro's Avatar
 
Drives: 2010 Black Camaro Tumbler RS
Join Date: Dec 2007
Location: NW Gotham, IL
Posts: 1,599
Bravo Bob, now with all that weight off, show America what GM can do!
__________________
Own- "Does it come in Black?" Exterior/ Grey Interior 2LT/RS Automatic
_____________________________________
The Batman would only drive a 2010 Camaro and buy from Camaro Scotty. 'Nuff said.

Anyone that knows of a place that is making the Concept Shifter for the new Camaro. (Auto specifically) Please let me know.

Order# NDTMVP Ordered 10/23/08.
2000 on 5/21/09... It begins.....
4B00 on 6/26/09... In transit to the Cave
5000 on 7/6/09 it waits for my arrival!
1000000 on 7/10/09 The Tumbler is in the Cave!
GothamCamaro is offline   Reply With Quote
Old 07-15-2009, 05:18 PM   #15
Treadstone

 
Treadstone's Avatar
 
Drives: Z51 BABY!
Join Date: May 2009
Location: LSFREE~!!!!!
Posts: 783
Does anyone know if Dave Hill is still with the company, and if so what his job is?
Treadstone is offline   Reply With Quote
Old 07-15-2009, 05:22 PM   #16
FenwickHockey65
General Motors Aficionado
 
FenwickHockey65's Avatar
 
Drives: 2003 GMC Envoy SLE/2000 Ford Ranger
Join Date: Aug 2008
Location: Florida
Posts: 32,078
Send a message via AIM to FenwickHockey65
C'mon Bob! Let's kick toyota's butt!!
__________________
FenwickHockey65's GM Thread!

2003 GMC Envoy SLE - Airaid Cold Air Intake, Gibson Performance Catback Exhaust
2000 Ford Ranger XLT Regular Cab (State-issued)
FenwickHockey65 is offline   Reply With Quote
Old 07-15-2009, 05:26 PM   #17
GMtothecore
"That Guy"
 
GMtothecore's Avatar
 
Drives: Camaro SS...........what else?
Join Date: Apr 2009
Location: OOOOOOOklahoma where the wind comes sweepin' down the plains.
Posts: 2,402
Lutz is the man...I like his style. I'm very excited to see how things evolve in the next few years.
Thanks Scott and keep it up!
__________________
GMtothecore is offline   Reply With Quote
Old 07-15-2009, 05:41 PM   #18
"prima"Donna
HWAY STR
 
"prima"Donna's Avatar
 
Drives: 2010 RJT - VIN#7085 & 2014 CRT C7
Join Date: May 2009
Location: Long Island, NY
Posts: 13,454
Quote:
Originally Posted by beowulf80 View Post
That is a truly great thing to hear. How about a Camaro commercial that throws it in the face of the competion? I'm not just talking about the Mustang and the Challenger, add in the Genesis, Civic Si, etc.

And please put some good music to the ads! Zepplin's Rock 'N Roll for the CTS was pure genius. It captured excitement, reminded you that it had "been a long time", and got the blood pumping. For the Camaro, AC/DC's Back in Black comes to mind. I know its cliche, but who cares? This car has 300+HP in the V-6, 400-426HP in the V8, the target audience isn't the most subtle bunch, myself included.

Start with a black screen, start up that first rift. Halo's come on, all you see is the lights, maybe the Chevy badge. Have two cars thrashing about in a warehouse, one silver, one black. Throw in a smokey burnout, get the 3/4 shot of the car drifting in slow motion, etc. All the announcer needs to say is: 300 HP. 29 mpg. $22K MSRP. 400+ HP V-8 also available. Now available at your Chevrolet dealership.

Excite us!
I CAN JUST PICTURE HOW COOL THAT COMMERCIAL WOULD BE!!!!!!!!
"prima"Donna is offline   Reply With Quote
Old 07-15-2009, 05:43 PM   #19
CamaroSpike23
Mr. Nitpicky
 
CamaroSpike23's Avatar
 
Drives: anything I can get my hands on
Join Date: Sep 2006
Location: anywhere and everywhere
Posts: 22,930
Send a message via Yahoo to CamaroSpike23
wow....


I was sitting on base with my wife today waiting patiently to get her ID updated. while waiting I was watching CNN report on Lutz's planned resignation and how he was going to take home ~$10million. I was severely dissapointed that he was leaving, tho I could not blame him as his fears of a political run GM were not unabashed. to my suprise however, numerous other people in the waiting room started criticizing Lutz (and by association GM) for the $10mil severance package (which was less than half of what he was supposed to get). one woman mentioned that people like him were the reason that our economy is in the gutter. to which point I turned around and told her that "people" like Bob Lutz are the reason our country is still alive right now. I told her that a lot of the blame is because of the american public and our 7 second attention span. throw out big words and scare the populace into buying overpriced, underpowered, jap traps that still dont get the fuel economy of american made vehicles and everyone throws their money out of the country. then we want to blame those who are still trying to keep our country alive and American because the country is bankrupt. the whole hype of the prius needs to die now. I wish the Volt could be released tomorrow so we could show the world what American motor companies can do.

(steps off soapbox)



I am truly glad that Lutz has decided to stay with GM. I know he will help GM continue to grow better, stronger, faster, leaner than ever before and he, along with you, Scott, will help keep our American dream of the Corvette and the Camaro alive as we move on into the future of automobiles and economy.



Thank you Mr. Lutz. Thank you Mr. Settlemire.
__________________
Never race anything you can't afford to light on fire and push off a cliff
Quote:
Originally Posted by BowtieGuy View Post
Nobody makes CamaroSpike happy. You just disgust him a little less than other people.

Quote:
Originally Posted by Bulldogwinters View Post
Read that link that Spike posted, it'll tell you everything you need to know.
Quote:
Originally Posted by WheelmanSS View Post
Post count is truly an accurate measure of how cool someone is on the Internet.
Quote:
Originally Posted by Greg Norris View Post
I piss excellence
and fart awesomeness
Quote:
Originally Posted by BowtieGuy View Post
Nobody makes CamaroSpike happy. You just disgust him a little less than other people.
"You can think I'm wrong, but that's no reason to quit thinking.”
Quote:
Originally Posted by Overflow View Post
But not all people were born awesome like you, Spike.
CamaroSpike23 is offline   Reply With Quote
Old 07-15-2009, 05:43 PM   #20
Zabo
Bowtie to the brim
 
Zabo's Avatar
 
Drives: '10 R6P 2SS/RS M6, '96 S10 ZR2 M5
Join Date: Sep 2008
Location: Woodhaven, Michigan
Posts: 9,585
Go Maximum Bob!
__________________
2010 2SS/RS M6
Black on Black, Silver Rally Stripes, NPP Exhaust, 1LE Rear Diffuser,
SLP Z/28 style Blackwing CAI
Zabo is offline   Reply With Quote
Old 07-15-2009, 05:49 PM   #21
patriotpa
Account Suspended
 
Drives: 02 Silverado, 09 Vue, 10 1SS
Join Date: Aug 2008
Location: Tired of apologizing when we should be kickin' butt!
Posts: 1,967
"GM...A strong car for a stronger America."
patriotpa is offline   Reply With Quote
Old 07-15-2009, 06:18 PM   #22
radz28
Petro-sexual
 
radz28's Avatar
 
Drives: Ultra-Grin
Join Date: Oct 2006
Location: Crapramento, Crapifornia
Posts: 13,046
Quote:
Originally Posted by Q's 91z28 View Post
I like the way he thinks. Its time for the gloves to come off and go to work
That should be GM's new label

Quote:
Originally Posted by patriotpa View Post
"GM...A strong car for a stronger America."
__________________
"...What IS true: We anticipated that this would happen - we are never finished - and yes, Ford DOES deserve to win now and then. To think that GM can come out with a car to make ford throw in the towel is simply foolhardy..." - fbodfather
radz28 is offline   Reply With Quote
Old 07-15-2009, 06:22 PM   #23
patriotpa
Account Suspended
 
Drives: 02 Silverado, 09 Vue, 10 1SS
Join Date: Aug 2008
Location: Tired of apologizing when we should be kickin' butt!
Posts: 1,967
Be American....BUY American!
patriotpa is offline   Reply With Quote
Old 07-15-2009, 06:29 PM   #24
MerlinZero
Big Orange
 
MerlinZero's Avatar
 
Drives: 2010 Chevrolet Camaro 2SS/RS
Join Date: May 2008
Location: Kent, WA
Posts: 1,170
Good Read... I have always like Lutz. But I fear GM needs a mind like Zora back in the design department.
__________________
" First, there was darkness, Then, On March 16th, Scott said LET THERE BE CAMARO, and there was Camaro, and Scott saw that it was good. Camaro5 3:16"

VIN: 2G1FT1EWXA9120523
ETA 7/6/09 (Delivered 7/10/09)
MerlinZero is offline   Reply With Quote
Old 07-15-2009, 06:40 PM   #25
Shadowmind
 
Drives: 2010 2SS - IOM, fully loaded
Join Date: May 2009
Location: Seattle WA
Posts: 216
"...The rest just want the best possible vehicle they can afford to pay for and fuel.
They also want great design..."

I've always said, if they put together a Camaro LS with hybrid tech, they'd probably sell more of them to the eco-treehuggers than they'd sell 2SS's to us. A Camaro hybrid would be the best looking green car on the market. Who would want to drive a prius if you could drive a camaro at the same cost, and same mpg.
Shadowmind is offline   Reply With Quote
 
Reply

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Camaro Z28 rumors dampened by Bob Lutz, G8 will (update: NOT) survive Indpowr Camaro ZL1 Forum - ZL1 Specific Topics 191 07-22-2009 03:15 PM
Bob Lutz would fall on sword for Wagoner camaro5 General Automotive + Other Cars Discussion 11 12-09-2008 09:14 PM
New info from Bob Lutz, Monday October 06, 2008 13F20 Camaro Price | Ordering | Tracking | Dealers Discussions 20 10-07-2008 11:24 PM
Bob Lutz turns into Mr. Wizard KILLER74Z28 General Automotive + Other Cars Discussion 4 01-18-2008 03:37 AM
Bob Lutz to retire around 2010 Mr. Wyndham Off-topic Discussions 4 12-12-2007 07:38 PM


All times are GMT -5. The time now is 12:17 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2014, vBulletin Solutions, Inc.