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Old 04-25-2008, 11:03 PM   #1
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Exclamation NEW!! Voice Your MARKETING Suggestions/Input for Focus Group on 2010 Camaro.

First off, thank you all very much for all the good input/comments in the first suggestions thread. There were a lot of very good things mentioned, and if something isn't implemented this go around, there's always the next model year...which is the point.

But this is the second suggestions thread. However, it's going to be a little more targeted. Elie (Garfin) says that the Camaro team would like gain some input/insight into marketing plans, and strategies more than actual features of the car at this point. Ask the question: How can they sell this car?

Now keep in mind, that the VAST majority of us enthusiasts are already sold on the car, and it hasn't even hit showrooms, yet. And even more will flock to the car when they see the final product that they've been holding their opinions/judgment on That isn't the group that needs to be targeted in and ads/commercials/flyers/etc. As has been said many times; Don't preach to the choir.

Instead, think of ways to draw in potential buyers from all over the spectrum. People who might be looking at a Honda Accord Coupe, comparable BMW series, Acuras, lower-level Audi's, etc, etc. The idea is to get these people, who wouldn't normally be looking at a Camaro, into Chevy showrooms. Based on what we've all seen so far, the car will have NO problem selling itself, but we gotta get people in to see it, first.

There is going to be a narrow, 1-1.5 weeks window for ideas to be put into this thread, so make 'em REAL good. Leave the rubber on the tires, and the revs under the redline. Try not to get into page-long commercial scripts (they've got people to do that. ) instead, focus on what the above mentioned people are looking for, and try to find ways to highlight said things on the Camaro. All ideas are welcome!!

Thanks again!!!!
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Old 04-25-2008, 11:16 PM   #2
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well Transformers was a good step, did it not catch are attention I say put it in more movies and new tv shows, wondering what dodge is going to do
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Old 04-25-2008, 11:38 PM   #3
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How to sell the V6—this car is going to be the majority of sales. Sell it to those of us who want to have sporty cars but have to go to school. Make it safe so parents will buy it, but make it seem really fast. Try posing it in an ad with a Mustang and winning. The V6 is going to be impressive, so don't hold back on the power.

How to sell the V8—it should sell itself, but GM needs to advertise the V8 as faster than any production American muscle car. It also needs to be advertised as beating anything Japanese. People who love old time muscle cars tend to be anti-Asian when it comes to powerful cars. They're purists. Try posting an ad with the RWD power of the Camaro waxing the FWD power of some well-known Japanese cars. Also, put the Challenger, Mustang, and Camaro in one ad and do side-by-side-by-side comparisons. The Camaro is the best in its class in every category, so you need to exploit that. Make sure to feature young people in the ads. Advertising young people makes older buyers feel younger and makes younger buyers feel like this is meant for them. Advertise to men and women equally. While more men tend to buy for power, there are plenty of women out there who really want power. Try advertising to women using the same marketing formula as Hummer used over the past few years.

Why a 4-cylinder turbo is dangerous—first and foremost, it will sell because that 260-hp LNF is fast and tough. The problem is that everyone loves Chevy muscle who loves Chevy, so selling a muscle car with the same motor as a Cobalt will cause Cobalt sales to drop. Parents will buy 4-cylinder Camaros for safe rides for their sport-driving 16-year-olds who want a cool ride to show their friends. Also, make it safe. It needs to be safe for it to sell.






I will probably post more suggestions later, but this is all that came to mind right now.
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Old 04-26-2008, 12:07 AM   #4
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It is kind of hard for me to think of good ideas when I have no clue of the performance, and features of this awesome new car. I want to see some commercials with the same kind of feel that the Cadillacs have. "when you turn the car on, does it return the favor."
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Old 04-26-2008, 12:09 AM   #5
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Just to follow up on what Dragon said......

The V8 will sell itself -- and that's due, in large, to the internet. Simply take it to the track a few times and the word spreads.......

The bigger challenge is to sell the car in volume -- and frankly that was always pretty much V6 territory -- but with gas going up -- it becomes even moreso......

So -- the real question is: how do we reach people who would not normally consider a Camaro (or even a Mustang or Eclipse....)
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Old 04-26-2008, 12:28 AM   #6
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Just to follow up on what Dragon said......

The V8 will sell itself -- and that's due, in large, to the internet. Simply take it to the track a few times and the word spreads.......

The bigger challenge is to sell the car in volume -- and frankly that was always pretty much V6 territory -- but with gas going up -- it becomes even moreso......

So -- the real question is: how do we reach people who would not normally consider a Camaro (or even a Mustang or Eclipse....)
Great interiors along with a AFM engine and a fair price (compete with the other cars in it's class of course).

Opps, sorry... you meant with marketing... target the 20 -29 range in beer commercials .... commercials featuring the Camaro during popular shows that hit that range as well. Along with advertising on the internet through maybe Facebook or Myspace. 30 - 40 age range will have children or be married, hit commercials during family shows. The commercials really have to punch you in the heart, make you feel alive being in a Camaro, it's more than a car, using the Transformer line... the person doesn't pick the car, the car picks you kinda marketing.
It's late, I should have thought this out more but hey.
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Old 04-26-2008, 12:47 AM   #7
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Could have something along the lines of
"Tired of chosing between performance vs economy? Style vs price? Introducing the all new Camaro <insert V6 trim name here>"

Since it will be trying to sell to the masses, performance #'s won't matter so much. But mentioning something like 300 hp and 30 mpg hwy would be nice to see. Might be too optimistic to think we'll see that though.
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Old 04-26-2008, 03:02 AM   #8
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Put the 4cyl. turbo in it, tune it for maximum hp where 30mpg epa hwy can be achieved.

"Indulge in the style of the new Camaro, designed for today."

Showcase 30mpg, styling inside and outside, affordable price, fun.
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Old 04-26-2008, 03:14 AM   #9
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Originally Posted by fbodfather View Post
Just to follow up on what Dragon said......

The V8 will sell itself -- and that's due, in large, to the internet. Simply take it to the track a few times and the word spreads.......

The bigger challenge is to sell the car in volume -- and frankly that was always pretty much V6 territory -- but with gas going up -- it becomes even moreso......

So -- the real question is: how do we reach people who would not normally consider a Camaro (or even a Mustang or Eclipse....)
Scott,

It's got to start w/ advertisement in televised commercials, etc. I don't recall seeing any commercials for 4th Gens. Get a Camaro out to the Super Chevy show and O'Reily type drag races (that should cover that type of buyer). Transformers was HUGE. People were cheering out loud when BB transformed from old Camaro to 5th Gen. It would be great to see the 5th Gen in a weekly televised show (don't have any idea how this could work....knightrider).

But, IMO there are two huge areas that need to be covered.

1. Gas mileage for the V6 needs to be outstanding....better than other coupes in it's class (AFM, VVT, etc...and even the turbo 4 for more improved mpg's and weight savings). Not worried about the V8 (since those buying won't be too worried about it), although it would be nice to get better miles to the gallon there, that's for darn sure...

and what I believe to be EXTREMELY important...

2. Interior "Goodies." I'm talking about all the little stuff like Bluetooth, USB for mp3 or Ipod hookups, Homelink (garage door opener), compass heading, temp display, heated seats, dual climate control, navi, etc. need to be added (or at least an option). I mean option, not package. If I just want bluetooth but not a sunroof to go along with it, ya know?

#2 is pretty much the only drawback w/ my current SS (options that I WISH I had and were available on other GM products at the time). IMO, the technology is here now and should be at least offered.


I think the best way to get someone who wouldn't normally consider buying a Camaro in to a dealer to look at one, is to first put the goodies in there and then advertise the hell out of it.

One of the only huge advertisement deals I can think of right now that reaches millions upon millions of people are the Ford commercials w/ American Idol. 34 million votes this week, 35 million votes the next... That show hits millions of viewers of all ages. They show that darn Ford commercial on EVERY break...and that SYNC option?? Sweeeet.

Give people what they want at a reasonable price.

10 year 100,000 mile FULL warranty for original purchaser (non-transferrable). GM raises the bar on quality? Stand behind the product. I dunno...this just kind of came to me.

I'll continue to think about this and see what else I can come up with. Advertisement of those goodies and "leader in it's class for gas mileage."
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Old 04-26-2008, 03:15 AM   #10
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I think the focus needs to be on the aformentione styling, price, fun driving experience, fuel economony. Something about the styling of a sports coupe bbut the reliability of a regular sedan. Last one is biased though since I love the reliability of my Saab.
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Old 04-26-2008, 11:43 AM   #11
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I stumbled across this thread over on camaroz28.com and thought it to be very interesting and informative! The starter of the thread, Brangeta, makes what I think, are some excellent points in an extremely well thought-out presentation. I'm taking the liberty of lifting his opening post from that thread and quoting it here... the whole thread is a great read http://www.camaroz28.com/forums/showthread.php?t=593976
- just be warned that it'll take a while to get through it!

Quote:
Originally Posted by Brangeta
I wrote this on another board in response to some marketing/advertising suggestions I thought were stupid. I've edited it to make a little more sense as a topic starter.

Read it all before responding. You have to "get into it" to understand where I'm coming from... I'm not a writer, so please ignore its structure and worry about its content.

The advertising for the new Camaro needs to be different from the past, and GM needs to take advantage of having a brand new Camaro and make a brand new start to prevent product and advertising failure. The advertising for this car needs to get new people who aren't already gung-ho about it coming out, to go online to chevy.com or go to a dealership and get more information. GM doesn't need to focus on the Mustang market. Focus on the bigger picture! See how many other car companies you can steal customers from with your superior product! Heck, even if the product isn't superior, give it inherent value so people think it is!

GM needs to do certain things right, because this is their only shot. It's the product intro, and as everybody knows, first impressions last a lifetime. The following are my suggestions to GM, and I wrote it as if I was talking to GM.

Your advertising for your products in the past, and even currently isn't as effective as it could be. There's only so much "more standard towing capacity" BS the buying public can stand to hear out of automakers. The Camaro is NOT a car without appeal that you have to advertise the features of in order to get buyers. You should be advertising the BENEFIT of owning a Camaro, and you SHOULD have done this with the 4th generation Camaros back in the 90s. The 4th generation Camaro commercials were awful, and you know this. “The Camaro’s as American as Rock N’ Roll”… well whoop-tee-doo... fat lot of good that is!

“Stop singing Jimi Hendrix! Let’s hear what this car sounds like!”

Don’t try to be hip and put a bunch of 2008 stereotypical “hip” looking people in it like many automakers are doing now. You know darn good and well that most of us are driving alone with the radio off listening to the exhaust burble as we drive 30 mph from stop sign to stop sign.

Don’t pay some guy to research for hours the perfect song to “hit the demographic.” Don’t use any music at all! Just tell it how it is!

Make it speak to that guy inside all of us who feels more confident after every drive in his Camaro; the guy who walks into the office everyday with a smile on his face and the confidence to do a good job, the guy who has the confidence to pick up his date after work in the same car he drives to work in because it’s NOT a bland, generic Toyota. Let people know the Camaro can be your everyday car. It’s not just some uncomfortable sports car that is designed to steal the Mustang’s business.

Don’t say it’s like a baby Corvette. It’s the car that you can use everyday because it’s NOT a Corvette. You can drive it fast, you can drive it to the grocery store, you can pick up the kids/your friends, and you can drive it to your business meeting and not be embarrassed of what you drive. Your target market isn’t the “drag racer,” the “college graduate, homeowner, in his mid to late 30s,” or the “sports fan who likes to get his hands dirty.” Your target market is the “guy who doesn’t have to make excuses.” His car’s reliable, it holds 4 people if it has to, it gets better gas mileage than just about any other V8 car in the world, and he can drive it anywhere and everywhere he needs to go. He doesn’t have to own a commuter car, a race car, and a family hauler. He has all he needs right here.
DO NOT screw up and do a wordless commercial where all you do is show off the power of the car like you did with the GTO. As cool as that burnout smoke commercial was, it’s the wrong approach. A lot of people online have been egging you on to do some BS commercials like this. A lot of them kids, but even more of them are the "used 4th gen market" who bought their 4th gens solely for play things. These are not necessarily your target market, because many of these guys are going to wait to buy one used that was "woman driven only on bright sunny days" (as if!).

The main problem with most automotive advertising is that the ad agencies just can’t pick a strong selling point that is a BIG IDEA. Remember the current Eclipse? When it was new, they advertised the 600 watt stereo in a lot of their ads. Ok. Neat. 600 watts. It’s a boombox car, I get it. If that’s what I want, I’ll buy the car, now please, don’t ever tell me about that again, because I’m not an idiot and understood you the first time.

I’m worried GM will do this to death with the Camaro. They’ll do a “more horsepower than any other car in its class” commercial and we’ll all vomit after awhile. Then they’ll do a history commercial with the new Camaro leading the pack of ’69 wolves; or even worse, one where the ghost of ‘69 separates from the 5th gen and they go their separate ways. Or maybe they'll start this whole awful advertising campaign off with one about how “it’s back!” Which is completely unnecessary and doesn’t make people who aren’t already gaga about the car buy the car. That type of commercial has only two results. 1) The people who were already sold on the idea of buying one place their orders, and 2) these people will gripe about their order taking so long. You won't get any new buyers at all. Half of the people you want buying the new Camaro don't even know you stopped making them!

You reinvented the car, now reinvent the way you get people interested in it. People who buy cars care about how the car is going to benefit them. Not that it’s “back,” a historic name, or that is has “more horsepower than any other car in its class” or any of that garbage that people can read in the brochure. The purpose of the commercial is to get people interested and ultimately in the dealerships to pick up that brochure and then purchase the car. The people want it to be everything they need, and the Camaro IS everything they need. So stop advertising numbers and awards as the plot of your advertisements and start getting people asking questions. Make them want to see what the big deal is and succeed in getting them on your websites and in your dealerships. Volkswagen and Mini were both successful in doing this; without doing a “see how this commercial ends on www.____.com/thissucks” like some automaker I can’t remember did in the past. The buying public overall doesn't care how the Camaro smokes tires. They want to be told what the Camaro can do for them the other 99% of the time they aren’t doing burnouts.

Your competitor isn’t the Mustang. The Mustang is garbage. It’s a car for people who want what all their buddies have: garbage. Take this viewpoint and keep it in your mind.

Your competition all depends on how you position yourself. If you say the Camaro is like the Mustang, then that’s what it is. You’ve now limited yourself to a 50/50 chance that somebody will choose your car over a Mustang.

If you say the Mustang’s inferior and the Camaro is a fighter for territory the G35 has, for example, then that’s what it is. The enthusiasts who already know the history of the Camaro and Mustang will still know that battle rages on from magazine comparisons. But what you want to do is make up more ground with these new people who are potential customers. You want them to say “hey honey, check this out, this Camaro comes with everything I wanted in the G35, but is a better looking package and so much more!”

I haven’t been following the engine discussions, but last I heard, the Camaro would be coming with a V6, midlevel V8, and upperlevel V8.

The midlevel $30k V8 Camaro’s competitors include cheaper BMWs like the new 1 series coming out soon, Infiniti G35, Challenger, Mazda RX-8, Nissan 350Z (to an extent despite it being a 2-seater), Nissan Skyline, and even some of the Lexus sedans. Dare I say some of the Cadillac market? Could the upperlevel V8 Camaro be positioned as a poor man’s Cadillac? I think so, even though the CTS starts at $32K. Give it a magnetic ride suspension as an option and something cool like launch control (a system that takes the guess work out of launching the car for a 0-60 blast for people who don’t have drag racing experience) and fight into new territory in the $40 to $50k range. Show some of the other manufacturers that you think your product is better than their luxury product.

The V6 Camaro probably competes price-wise with the Mustang, that ugly RWD Hyundai that’s coming out, and a bunch of other cars that shouldn’t be in it’s class like the Mitsubishi Eclipse, Lancer Evo, etc. Position it as the car that is so good, it’s almost above its class. I.e. My base model, no options, V6 Camaro is better than your top of the line, fully optioned ______.

GM/Chevy, you’re making a good Camaro, so sell it as a good product! Your advertising/marketing has never compared to just how good your product is, and that’s part of the reason the 4th generation Camaro failed. You chose to put it up against the Mustang. Why didn’t you open up the market and say it was better than this, this, and this? There were a LOT of people who just simply didn’t know they could have a Camaro for the price of their Toyota Camry, and they just bought the Toyota because they heard it was good and went with it.

Don’t sell yourself short by telling the buying public 1) what they already know and have already thought of, 2) what they could learn if you just managed to get them into your dealerships or on your website, or 3) that your Camaro is just some car that guys want to waste their money on and hotrod (that’s your USED, off-warranty Camaro market). It’s so much more than that. Again, your target market is the “guy who doesn’t have to make excuses.” Remember that.

Thanks.
I'd also like to see a few of the "heavy hitters" (execs, designers, engineers etc.) from GM get in front of the camera extolling the virtues and benefits of the Camaro that will appeal to the non-traditional or "conquest" customer. I think there's a lot of merit in having these people "talk" directly to the consumer in a very sincere fashion while demonstrating a sense of personal pride in the product.

Best regardSS,

Elie
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Old 04-26-2008, 12:02 PM   #12
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You must tap into the camry niche, camry made it big by being very reliable and long lasting in looks, which drove up sales and resale of used camrys, also from my past experience with toyota the base price has only gone up approximately 700.00 in 10 years give or take this is what chevy has to do, they are heading in the right direction .....
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Old 04-26-2008, 12:29 PM   #13
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Idea for a commercial that shows how times have changed...
Have a father dropped off at college by his son (in a new Camaro) that just graduated from AeroSpace Engineering. Then the son (from a high tech looking job site) speaking to his co-workers mentioning the fact that he dropped his dad off at school on his way in. [son] "Dads having dreams of a new Camaro when he graduates" (big smile on sons face)

I think what's being asked here is what in your daily sensory inputs makes you think about a Camaro. There has to be a catchy hits home kinda visual stimulation. I think the Cadallic people did it right with the female that asks if your car turns you on, but thats been used and is a symbol for them. Everyday common people is the target now. Nascar I believe has to have a role in this, the folks here have a unique opportunity, you just may see something you've floated as an idea show up in a commercial, how cool is that!
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Old 04-26-2008, 12:58 PM   #14
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Everyday common people is the target now. Nascar I believe has to have a role in this, the folks here have a unique opportunity, you just may see something you've floated as an idea show up in a commercial, how cool is that!
Nascar is a bad idea for this if the goal is to draw import buyers. Very few people would be introduced since most nascar fans would know about the Camaro already, and the import buyers would be turned away because it will support the notion that "Nascar is for dumb rednecks who drive either pickups or Camaros". I love Nascar, and the Camaro but none of my friends who are into cars share either of those opinions. Its those people that need to be reached.
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Old 04-26-2008, 01:50 PM   #15
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I like Brangetas post. Nothing wrong w/ a commercial saying "I'm back" as the 5th Gen pulls up and they lead into vehicle details.

If GM does do those tire smoking commercials, there's a time slot and channel for that on television.

If we are trying to hit the import crowd, put it in a movie like the fast and the furious w/ the aftermarket GMMG ground effects kit and spoiler. I personally love the look of the aftermarket ground effects on the Camaro. Loved it. That might appeal to some of the import crowds too.
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Old 04-26-2008, 01:58 PM   #16
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Hey, CatiaJockey! Cool to see a fellow AE.

Anyway...to the topic at hand.

I think advertising is all about creating a feeling. You don't need a single word in the ad to make it hit home, but you have to create a feeling. A feeling of want. How that happens depends on the people you want to buy it.

I'm no marketing guru by any means, and I'm probably just going to spout off what I want to see myself because you can't sit there and not flaunt what it has...performace. And I say use that to tell people how much better you are than ALL the competition. I'd like to see a commercial where the Camaro is trouncing every competition it has.

First, there is in aerial shot of the turbo 4 Camaro drifting a big circle around a bunch of ricers backed into a little group (Lancers, 350Zs etc.).

I want to see a shot of a Challenger, GT500, and SRT8 Charger lined up at 3 places at a 4-way stop, then the snarling nose of the SS Camaro rolls up to the stop sign, waits a moment, and the other 3 cars slowly roll away in reverse as the Camaro rumbles through.

I want to see some jerk in a G35 spill expensive coffee on himself because he was scared ****less as a Z28 Camaro roared past him on a winding backroad at some disgusting speed spewing its badass exhaust tone into his pretentious little Infiniti cabin.

And I want to see the Camaro pull up under the gas station at night, looking sweet and shiny under the lights, get a shot of the sweet interior and slowly zoom in on the gas gauge...barely at a quarter of a tank. Cue the zoom-in on Camaro badging...fade to black. I think people will want to know why its still so full of gas after a busy day of chewing up rice and Ford/Mopar parts, so they will go to the dealers and see why that sexy beast of a car is still practical for them.

So there. Got the turbo-4 for the ricers (maybe put the factory gfx package on it so people know which it is), got the SS for the intimidation factor, and the Z28 for the people who want to out handle some G35s and the like. Maybe the V6 will be at the end at the gas station with an RS package or something, I don't know.

And Im also sticking with my original idea of the "spend more on tires than gas" commercial too. I outlined that one in the original focus group thread.

Yeah, maybe unoriginal, but they have ad guys for this, and they don't need my help to sell this thing. It sells itself, especially to me.
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Old 04-26-2008, 02:40 PM   #17
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diet of rice ever get old? how bout' a good ol' piece of all american steak, nice thick n' juicy, that's still low on calories! i like what pontiac did w/ the whole "faster than a porsche boxter, more hp than a bmw..." etc, that was one of the best pontiac commercials i ever saw. also, the g8 had good marketing "remember what it was like when u first drove a car..." or something along those lines. quite frankly, w/ the # of pontiacs i see on the road, i have 2 say they got if figured out pretty good, follow their lead and throw some born in the usa jazz in there!
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Old 04-26-2008, 10:35 PM   #18
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Ok im a simple man here 43 years old. I can still remember looking at the neighbor kids dads 67 SS i think with a 396 convertible.
Now watching TV if i was to see a 45 year old looking at a new Z28 and then fade to a 16 year old looking at a gen1. Not a man alive wouldn't remember how they felt when they seen one themselves. I also think thats the group thats going to drop 30-40k for a shot at their youth. By the way the plates for my 1980 Z28 i just got LSTYUTH

Now when you use this method and sell lots of cars and save a ton on advertising I would like the SS in a Screaming yellow with black stripes

Thanks hehe

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Old 04-26-2008, 11:35 PM   #19
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A few ideas I can spout off right now (need more time to think but here goes)

You guys need to make sure that the car has the latest in technology and don't drive the price up over it because this stuff really is not expensive.

There should be bluetooth connectivity.
There should be MP3 Player Compatibility.
There should be MP3 CD Playing Capability.
There should be a nice Color LCD with cool graphics.
If OnStar is forced onto every buyer then at least use the system's built-in GPS to give standard Navigation on the screen mentioned above.

The interior has really got to stand out in this car and the fit and finish really done well (no organge peel, squeaks and rattles, etc.)

Make sure that on all models you tidy up the engine bay with nice covers for everything and make it look high-tech and clean and enclosed.

Any place you can get away with using something groundbreaking technology-wise, please be sure you do so. For example, LED lighting is all the rage. Use LEDs instead of antiquated incandescents.

The market for these cars is truly obsessed with technology and if you don't embrace the tech, someone else will and beat you to the punch.

A big market nobody touched on is the FEMALE buyer. There's GOT to be a way to make this car appeal to women in a 2008 way and not a 1978 way like painting it pink. Women think the car looks awesome, so the styling alone should draw them in. Maybe just show how the styling compares to "cookie cutter imports". I like the way Cadillac used that women in their ads too. The "Does it return the favor?" ad. Nice. You need that sort of thing.

Another important point is to make sure that the car is perfect before launching it. We want this car to win every award and every accolade possible. People really do listen to that stuff. Look what doing it right has done for the Malibu?

Also, targeted marketing through internet ads would be a good idea for the audience you are going after.

Okay, I'm tapped out for now. Hopefully I planted some seeds you guys can run with.

Have fun!
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Old 04-26-2008, 11:47 PM   #20
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I'm counting on fuel economy and saftey features in all models being part of those "best-in-class" statements. So think above all else in the V6 model, Highlight those. Parents will want safe cars for their kids, Adults will want safe cars to drive, and ALL will want efficient cars to drive. If either of those two are missing, or perceived as missing; it will be an instant turn-off to anybody who's just glancing at it. So show that off!

"Camaro; best in class.......everything!"

Also, if used in ads, or commercials. Spend a great deal of time taking VERY attractive pictures of this car. We all know that photos don't do it justice...but some pictures of the car aren't very nice-looking at all(certain angles make it look porky, and short). If you get a shot that draws the eye, you've got a hit: they'll read into it thinking, "What is that?". Then they'll read all the good stuff, and class-leading whatnots. And I'd bet that if the reader is in the market, you'll have a instant showroom guest.

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Originally Posted by Z284ever View Post
If the turbo Ecotec makes it into the Camaro, I believe it could have incredible potential, if marketed well, to introduce Camaro to a whole new segment. Personally, I think GM should go for that, in addition to a slightly more upscale V6.
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Old 04-27-2008, 12:15 AM   #21
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First and foremost, PRICE PRICE PRICE. It needs to be VERY close to the mustang V6. Period, and by very close i mean within $100.00-200.00.

Commercial...
Should start off with the camaro just sitting there.. list of price features ect.. just like a normal car commercial, then have it drive away and behind it is the amount of fuel in barrels that you will save over a mustang MPG. Dramatic effect, use volume to say, you will save gas!

Could always do what they are doing with the silverado commercials, have the camaro pick up the challenger and mustang drivers after they run out of gas...
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Old 04-27-2008, 01:17 AM   #22
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Could always do what they are doing with the silverado commercials, have the camaro pick up the challenger and mustang drivers after they run out of gas...
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Old 04-27-2008, 03:32 AM   #23
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I like Brangetas post. Nothing wrong w/ a commercial saying "I'm back" as the 5th Gen pulls up and they lead into vehicle details.
Keep in mind Ford already is working on an aggressive marketing campaign to go around the saying 'We Never Left'
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Old 04-27-2008, 08:27 AM   #24
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Keep in mind Ford already is working on an aggressive marketing campaign to go around the saying 'We Never Left'
And GM should have an ad waiting in the wings that says "You will"
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Old 04-27-2008, 09:25 AM   #25
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This is gonna sound kind of retarded, but will the new Camaro have the child safety seat retainer system in the back seat? If so, you just made an in-road to a young couple having a Camaro and being able to lock their pride and joy in the back of their other pride and joy. Dad (or Mom) can get a new Camaro V6 and the kiddos can ride too and be safe. Then Mom and Dad have yet another reason to justify getting one of these. If you read the threads of even enthusiasts like us, you'll see bunches of us are still in college (or even high school) and won't be snagging up a V8 due to insurance costs, gas costs, car costs, lack of income, etc. I was there back in the 90s with my Camaros and lack of purchasing power (at first). I got a 96 V6 Camaro because it's all I could afford on my own as a 20 year old who worked his way through college. 3 years later, I got my Z28 but I had also graduated and had a job (or two) and could afford the payments, insurance, etc. That being said, you can crack this nut in a number of ways. If you want more general marketing ideas, I'd say speak to the buyers who are going to go for what they can afford but still want the look, but you guys know that already.

Still, for a first "We're back" commercial, I wouldn't even say "we're back." I'd do something kinda minimalist but powerful like start out with a black screen and some dark (classical) music and have the headlights flash with the sound of an engine (preferrably V8) revving. Have them flash more and more quickly and intensely as the screen lightens up to reveal... TA DA! The face of the Camaro as it drives by the camera. Then of course, change the brooding music to like "Hallelujah!!" and throw in a side view and a view of the tail lights as it drives off. Then, just say something to the effect of, "The New Chevy Camaro. In Dealerships now."

Build the intrigue from the get-go and people will come in droves to check it out.

Just my $.02... but then again, I'll be pestering the local dealers from the moment my boots get back on the good 'ol home soil anyway.
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