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Old 01-02-2010, 04:58 PM   #1
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Camaro advertising absent?

Has anyone seen any ads or commercials for the new Camaro? Maybe I'm just living under a rock, but I haven't seen one ad or a tv commercial.

With all the excitement this new car is generating for the General, I would think they'd be blanketing the media to get people into the showrooms.

What's up?
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Old 01-02-2010, 04:59 PM   #2
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neither have i :S

but i saw fan made ones on youtube that were good but id love to see ones done by GM
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Old 01-02-2010, 05:00 PM   #3
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Since they are still behind on orders it does not make alot of sense to advertising when all the cars they are building are sold to dealers. If they start having cars sitting around at the factory not sold then they will probably push it.
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Old 01-02-2010, 05:10 PM   #4
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I saw one one while watching a football game a while back, actually saw it twice the same day.
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Old 01-02-2010, 05:13 PM   #5
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Quote:
Originally Posted by Blue Angel View Post
Has anyone seen any ads or commercials for the new Camaro? Maybe I'm just living under a rock, but I haven't seen one ad or a tv commercial.

With all the excitement this new car is generating for the General, I would think they'd be blanketing the media to get people into the showrooms.

What's up?
This:

Quote:
Originally Posted by Scott@Bjorn3D View Post
Since they are still behind on orders it does not make alot of sense to advertising when all the cars they are building are sold to dealers. If they start having cars sitting around at the factory not sold then they will probably push it.
And...they have included the Camaro in broad brand-oriented commercials. As well as this more recent one:



Just think about what you said though: "With all the excitement this new car is generating for the General" You see why maybe they wouldn't need to pump so much money into advertising it? They're handily outselling all their competitors, without heavy advertising and without sales incentives!! That's awesome!!

Cars like these tend to sell themselves. It's always been that way, if somebody wants a sports car, they know where to look. That said; advertising money is spent on more than just commercials: internet Ads, magazine test-drives, SEMA projects...all that generates news, and takes money to put on...marketing money.
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Old 01-02-2010, 05:31 PM   #6
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The Corvette has only advertised when they launched a brand new model. The C5 add ran for a VERY short time. The C6 add was the one with the kid dreaming about driving and flying a Corvette. That was pulled for all the doomsayers that protested.

Camaro is a halo car and is currently selling everything. So spending money on advertising a product with great awareness and great sales probably isn't the best use of advertising dollars right now.

I did see a Howie Long Chevy commercial internally using the Camaro. I don't know if it ever aired though, I haven't seen it.
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Old 01-02-2010, 06:02 PM   #7
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Quote:
Originally Posted by Scott@Bjorn3D View Post
Since they are still behind on orders it does not make alot of sense to advertising when all the cars they are building are sold to dealers. If they start having cars sitting around at the factory not sold then they will probably push it.
I agree. Why would you spend loads of money to increase demand for an item selling as fast as you can produce it? You wouldn't.


ps - The Chevy commercials - Howie - gray background - all silver Chevy's - make me wanna
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Old 01-02-2010, 06:14 PM   #8
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usually they dont make commercials for sports car, that goes for any car maker... they would rather show cars that have really good MPG, or cars like for the average person....
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Old 01-02-2010, 06:20 PM   #9
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None yet, but commercials specific to just one GM vehicle are rare these days. Usually it's a single commercial for (insert GM franchise here) featuring 2 or more of their vehicles. But let's face it, they don't need to spend money advertising Camaro, it's in short supply already...
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Old 01-02-2010, 06:20 PM   #10
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You don't really need to advertise much when demand for your unadvertised product exceeds production for nearly a full year.
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Old 01-02-2010, 06:46 PM   #11
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Saw the above 'YouTube' posted commercial on a few NASCAR races towards the end of the season...LOVED IT!!!...

I agree, there really is no need to advertise the Camaros at this point when the orders are still exceeding production...
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Old 01-02-2010, 06:59 PM   #12
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I agree with everyone here. I noticed they never advertised the Mustang till recently with the guy from Dirty Jobs. Hmmmmm, Camaro sending shockwaves.
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Old 01-02-2010, 06:59 PM   #13
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Advertising = desperation. At least when it comes to the automotive industry. If the car is selling well, you won't see constant adds for it. Because if it is good... you'll already know about it.

And as previous posters mentioned, why spend additional money on advertising something you can't produce fast enough as is.

Lastly... I don't remember advertisements for any Generation Camaro, other than what I saw in print, here and there. A Camaro never needed advertisement.

(Most of the car adds on now are all about getting rid of '09 inventories.)
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Old 01-02-2010, 07:12 PM   #14
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I've seen 3. 1 with Howie talking about GM/Chevy vehicles in general, 1 without him, doing the same thing, and another with Bobby Orr talking about test driving the Camaro before release.
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Old 01-03-2010, 12:50 PM   #15
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Quote:
Originally Posted by Blue Angel View Post
Has anyone seen any ads or commercials for the new Camaro? Maybe I'm just living under a rock, but I haven't seen one ad or a tv commercial.

With all the excitement this new car is generating for the General, I would think they'd be blanketing the media to get people into the showrooms.

What's up?
Absolutely no need to it would be a waste of money at this time.

GM is spending BIG TIME to advertise the BUICK LACROSSE right now to try to get some of LEXUS's & other make buyers to bite.
The Camaro needs NO help right now !

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Old 01-03-2010, 01:06 PM   #16
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I saw a commercial at a Shell gas station while I was getting gas. It was for the V6 and the slogan was something like "may the best car win".
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Old 01-03-2010, 01:09 PM   #17
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They are advertising on the internet.
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Old 01-03-2010, 01:10 PM   #18
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Camaro's and Corvettes are considered niche rides, and as such GM will not spend money advertising these machines on broadcast or cable tv.

You'll only see Howie Long advertise the bread-and-butter cars to the mass media.
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Old 01-03-2010, 01:11 PM   #19
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Quote:
Originally Posted by 5thGenOwner View Post
Advertising = desperation. At least when it comes to the automotive industry. If the car is selling well, you won't see constant adds for it. Because if it is good... you'll already know about it.

And as previous posters mentioned, why spend additional money on advertising something you can't produce fast enough as is.

Lastly... I don't remember advertisements for any Generation Camaro, other than what I saw in print, here and there. A Camaro never needed advertisement.

(Most of the car adds on now are all about getting rid of '09 inventories.)


Go to YouTube, plenty of Camaro ad's, for prior generations....
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Old 01-03-2010, 01:28 PM   #20
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GM Canada never declared bankrupcy. But they were painted with the same brush.

Brands do not advertize out of desperation. If that were the case you would never see a Big Mac on TV. ( THEY spend over a MILLION $ A DAY).

I started seeing CAMARO stand alone 15 second spots on a frequent basis in early Dec. Often more than 3 times a night. These were over and above the "yellow track shot" with Bobby Orr and the " Chevrolet showroom " still shot with the other SILVER Chevrolets.

Advertising the CAMARO promotes the entire Chevrolet brand. It introduces the CAMARO to a whole generation who never paid any attention. Demand creates additional excitement and just like 67 puts butts in the showroom where Dad may want the CAMARO but Mom gets the Traverse.

It is wiser to go fishing while the fish are biting than to go to the lake when it has been fished out.
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Old 01-03-2010, 01:34 PM   #21
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FWIW I have noticed magazines ads for the Camaro lately. (Vogue's latest issue and Dwell's past 2 issues.) I assume that since these are "style" magazines that Camaro advertising is quite fitting....
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Old 01-03-2010, 01:35 PM   #22
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Commercials..........

Camaros don't need no stinking commercials........

Y would anyone in there right mind spend advertising money on a car that,

1: is the most awsome car to ever exsist.

2: is outselling the competion without ads.

3: is the most awsome car to ever exsist.

and most importantly,

4: is the most awsome car to ever exsist.
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Old 01-03-2010, 01:57 PM   #23
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Camaro Commercials

Didn't they run a pair of 2 hour long Camaro Commercials in theaters not long ago? If I recall, they were charging people MONEY to see them too!
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Old 01-03-2010, 08:29 PM   #24
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Quote:
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Didn't they run a pair of 2 hour long Camaro Commercials in theaters not long ago? If I recall, they were charging people MONEY to see them too!
Good point!
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Old 01-03-2010, 08:45 PM   #25
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The mere presence...the Camaro is selling itself. No need for GM to spend useless money when sales are blowing away the competition.
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