GM's Super Bowl ad will highlight 100,000-mile warranty - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

*KILLER74Z28* · 01-30-2007, 02:59 PM

GM's Super Bowl ad will highlight 100,000-mile warranty
January 30, 2007

By KORTNEY STRINGER

FREE PRESS BUSINESS WRITER

General Motors Corp. today said it would launch the next phase of its corporate “100,000 Mile Warranty” campaign during Super Bowl XLI on Sunday.

During the Super Bowl, which will air on CBS, GM will roll out a 60-second TV spot called “Robot.”

Created with GM by Deutsch LA, the spot features a small robot that is part of a GM assembly line. When a robot makes the mistake of dropping a screw, the line shuts down and the employees in the plant banish the little robot from the premises. The robot’s anguish over its mistake helps to remind consumers that every 2007 GM car and light-duty truck is covered by a 100,000 mile/five-year powertrain limited warranty, and illustrates GM’s obsession about quality.

Poor little guy... :(

NOODLESgoneWILD · 01-30-2007, 07:14 PM

Excellent! IT'S ABOUT TIME!

WMCC Gary · 01-31-2007, 10:47 AM

The 100,000-mile warranty is probably one of the best things GM has done from a marketing standpoint.

ChevyNut · 01-31-2007, 11:02 PM

Im glad I live near Greeley Colorado, Ghent Chevrolet not only has the gm 100,000 mile warranty but grants a lifetime warranty to the original owner of the car. An that is where im going to order my Camaro from.

WMCC Gary · 02-01-2007, 10:04 AM

Quote:

Originally Posted by ChevyNut

Im glad I live near Greeley Colorado, Ghent Chevrolet not only has the gm 100,000 mile warranty but grants a lifetime warranty to the original owner of the car. An that is where im going to order my Camaro from.

thats a great incentive to buy from them.

*KILLER74Z28* · 02-05-2007, 08:36 PM

For those who missed the commercial during the Super Bowl.

http://www.gm.com/company/onlygm/qua...ality_robot_ad

WMCC Gary · 02-06-2007, 08:09 AM

I thought that commerical was really cool.

GM

angelic · 04-30-2009, 11:58 PM

Quote:

Originally Posted by ChevyNut

Im glad I live near Greeley Colorado, Ghent Chevrolet not only has the gm 100,000 mile warranty but grants a lifetime warranty to the original owner of the car. An that is where im going to order my Camaro from.

Are you still ordering through Ghent?

09'Z28 · 05-01-2009, 12:14 AM

holy necrothread!!!

01-30-2007, 02:59 PM	#1
KILLER74Z28 MOD SQUAD Drives: 2G1FT1EW9A9100666 Join Date: Aug 2006 Location: West Michigan Posts: 5,379 View My Garage	GM's Super Bowl ad will highlight 100,000-mile warranty GM's Super Bowl ad will highlight 100,000-mile warranty January 30, 2007 By KORTNEY STRINGER FREE PRESS BUSINESS WRITER General Motors Corp. today said it would launch the next phase of its corporate “100,000 Mile Warranty” campaign during Super Bowl XLI on Sunday. During the Super Bowl, which will air on CBS, GM will roll out a 60-second TV spot called “Robot.” Created with GM by Deutsch LA, the spot features a small robot that is part of a GM assembly line. When a robot makes the mistake of dropping a screw, the line shuts down and the employees in the plant banish the little robot from the premises. The robot’s anguish over its mistake helps to remind consumers that every 2007 GM car and light-duty truck is covered by a 100,000 mile/five-year powertrain limited warranty, and illustrates GM’s obsession about quality. Poor little guy... :(

01-31-2007, 10:47 AM	#3
WMCC Gary Camaro Addict Drives: 1987 IROC-Z Join Date: Jan 2007 Location: S.W. MICHIGAN Posts: 165 View My Garage	The 100,000-mile warranty is probably one of the best things GM has done from a marketing standpoint. __________________ Western Michigan Camaro Club ~ President 1987 Camaro IROC-Z Pearl White & Black w/ Red Pearl, 355 TPI, A4, 3:42, AirRide,"GOMARO" 2004 Tahoe Z71 Sport Red Metallic, 5.3, Auto, 3:73, "SASYZ71" WMCC Website www.wmcamaro.org Michigan FBody Association www.mifbody.com

02-06-2007, 08:09 AM	#7
WMCC Gary Camaro Addict Drives: 1987 IROC-Z Join Date: Jan 2007 Location: S.W. MICHIGAN Posts: 165 View My Garage	I thought that commerical was really cool. GM __________________ Western Michigan Camaro Club ~ President 1987 Camaro IROC-Z Pearl White & Black w/ Red Pearl, 355 TPI, A4, 3:42, AirRide,"GOMARO" 2004 Tahoe Z71 Sport Red Metallic, 5.3, Auto, 3:73, "SASYZ71" WMCC Website www.wmcamaro.org Michigan FBody Association www.mifbody.com

05-01-2009, 12:14 AM	#9
09'Z28 The "Mad Hamster" Drives: '71 Camaro, '90 mx5, '71 2002 Join Date: Oct 2007 Location: Placerville, CA Posts: 1,738 View My Garage	holy necrothread!!! __________________

01-30-2007, 07:14 PM	#2
NOODLESgoneWILD IS IT 2009 YET??? Drives: '05 Z51 Black Vette & '06 H2 Join Date: Dec 2006 Location: Mill Creek, Washington Posts: 409	Excellent! IT'S ABOUT TIME!

01-31-2007, 11:02 PM	#4
ChevyNut Drives: 2010 SS Camaro Black on Black Join Date: Dec 2006 Location: Northern Colorado Posts: 316	Im glad I live near Greeley Colorado, Ghent Chevrolet not only has the gm 100,000 mile warranty but grants a lifetime warranty to the original owner of the car. An that is where im going to order my Camaro from.

02-05-2007, 08:36 PM	#6
KILLER74Z28 MOD SQUAD Drives: 2G1FT1EW9A9100666 Join Date: Aug 2006 Location: West Michigan Posts: 5,379 View My Garage	For those who missed the commercial during the Super Bowl. http://www.gm.com/company/onlygm/qua...ality_robot_ad