|01-13-2010, 06:39 PM||#1|
Future Vette Owner (201?)
Drives: A Mobile Road Block
Join Date: Sep 2008
Location: GM Country
Camaro races ahead of GM's profit expectations. It's HIGHLY PROFITABLE.
Camaro races ahead of GM's profit expectations
Retro muscle car far more lucrative than automaker had originally forecast
Jan 13, 2010
Tony Van Alphen
DETROIT–The Chevrolet Camaro muscle car, which General Motors builds in Oshawa, has become far more profitable to the automaker than original forecasts, says company vice-chairman Bob Lutz.
Lutz, GM's product guru, said the iconic car is beating internal sales projections, easily surpassing estimates for average transaction prices and the combination is leading to big profits.
He said GM is making an average of $8,000 to $9,000 (U.S.) more per sale than it anticipated on models with transaction prices in the $35,000 to $40,000 range.
"What is especially remarkable is the average transaction price," Lutz told reporters at the North American International Auto Show.
"It's way, way higher than we expected it to be and the profitability of the vehicle has turned out to be far better than our expectations."
Lutz said one of the reasons for the strong profitability is, ironically, fuel economy. GM promoted the V-6, 300-horsepower, more fuel-efficient model with lower pricing and less profit to encourage sales.
The company then overpriced the V-8, more powerful, less fuel-efficient model to keep its sales down.
In Canada, the manufacturer's suggested price is almost $27,000 (Canadian) for the V-6 model and $37,000 for the V-8 version. But V-8 sales still outpaced the V-6s by a wide margin in both countries.
"End result: 80 per cent of sales, V-8s," Lutz said.
The Camaro ceased production at GM's plant in Ste. Thérèse, Que., in 2002 after 35 years, but was revived in March last year in Oshawa after a concept at the show generated a huge positive response. Production on one shift with some overtime totalled more than 83,000 in less than 10 months last year.
Waiting times for delivery for the Camaro in Canada vary, but could be up to 90 days.
The Canadian Auto Workers pressed GM to add another shift to meet demand but the company has rejected that idea.
Muscle cars normally have a strong sales start for 18 months to two years before gradually losing their momentum.
Automakers add special edition models to boost interest after the initial surge. GM is adding a Camaro convertible model in the first quarter of next year.
The Camaro, which uses ads with such tag lines as "lust conquers all," is up against Ford's Mustang and the Dodge Challenger and Charger, which have posted some good sales numbers in recent years.
Lutz attributed the success of the Camaro to designing more than just a retro car, but one with modern styling cues.
He said original clay models of the Camaro looked a lot like versions from the late 1960s, but then-chief executive officer Rick Wagoner told designers they should do more work.
GM showed Camaro buffs and collectors the second version and they criticized it sharply because the car didn't look like the early models.
"Not looking too much like a '67 turned out to be a good thing," Lutz said.
Link to Article
Horsepower Means Nothing without the Torque and Transmission to back it up.
GM, WILL SURVIVE AND WILL BE BETTER THAN EVER.
2011 Camaro SS (6-Speed) w/RS Package. Its Great to be back in Black and a Chevy Again.
|01-13-2010, 07:04 PM||#8|
Drives: 2012 Chevrolet Silverado 4x4 Z71
Join Date: Dec 2009
Not really surprising. Atleast I did'nt think so.
SOLD(Traded for 2012 Silverado Z71 4x4 and 2012 Sonic Hatch.)...2010 Camaro 1SS/RS/LS3,yellow with House of Kolor Tangerine Pearl rally stripes,manual trans.Hurst short throw shifter,4 pack rally gauges,Roto-Fab air intake,Kooks long tube headers with high-flow cats,Borla S-Type catback exhaust,Comp Cam,PRC ported heads,Maggie with 3.6 pulley and 1:1 cog drive,secondary fuel system with 65lb injectors,ADM digital A/F and Boost gauge,Pfadt trailing arms and subframe bushings.614.25rwhp/566.82rwtq on 8# of boost.
2012 Chevrolet Silverado 1500 EX.Cab 4X4 Z71.
|01-13-2010, 07:28 PM||#9|
Drives: 2010 Silver SS
Join Date: Sep 2009
Location: Glen Gardner, NJ
Maybe the bureaucrats will wake up and realize that when you give people what they want they are willing to part with their hard earned cash. I'm not surprised that Camaro project is profitable, maybe it will be GM's come back.
|01-13-2010, 07:46 PM||#11|
Oldbie that nobody knows
Drives: 2011 1SS/RS M6
Join Date: Jun 2008
Location: Homestead, FL
This is probably the best news I've heard all year. Not only does it secure the Camaro's future, but it also opens the door for other performance vehicles.
|01-13-2010, 08:16 PM||#12|
Drives: 1lt,rjt,m6 &2004 harley
Join Date: Jul 2009
Location: kendall ny
again i must say .
as goes gm so goes the country.
watch the recovery begin...from the seat of a CAMARO!!!!!!!!
|01-13-2010, 08:38 PM||#13|
Drives: 2010 Camaro SS
Join Date: Jan 2010
Location: Big Lake, MN
It was looking bad for a while, but I'm actually feeling pretty optimistic about GM's future. Good time to be a soldier in the General's army!
|01-13-2010, 08:40 PM||#14|
Drives: '10 SS transformd into '15 Stingray
Join Date: Jul 2008
Location: York Region, ONT.
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