Bob Lutz interview

[radz28]

http://www.leftlanenews.com/lutz-int...um-on-z28.html

It’s hard to interview General Motors Vice Chairman Bob Lutz without at least mentioning the Chevrolet Camaro. The car represents a huge investment for the automaker, and more recently a point of some controversy. In an exclusive interview with Leftlane, we asked Mr. Lutz about the Camaro’s journey from concept to production, timing of the launch, plus future model plans.


Do you think it was a mistake to unveil the Camaro concept so far ahead of actual production?

Bob Lutz: “No, I don’t think so at all. The Camaro started out not being a production program. We did this pure concept car. There’s a couple of different kinds of concept cars.”

“There’s the kind I call ‘fake,’ which are so-called precursors — when the real car has already been decided on and is already in the hopper and is about eight months away from production, and you do a conceptualized version, reducing the roof height a little bit, putting bigger wheels on, like we did with the Cadillac Provoq which now turns out to be the Cadillac SRX. They’re a way of revealing most of the production intent of the car, but making it a little more exciting and getting some advance press on it.”

“Then there are the other types of concept cars that start out as a pure concept, just as a great idea, sort of ‘Wouldn’t that be nice,’ with no intention of producing them whatsoever. Examples of that kind of car is the original Dodge Viper, shown in 1989, the Pontiac Solstice, shown in 2002, and the Camaro. A lot of times what happens with those is that the car guys within the company do that car because the only thing that has a chance of convincing the corporation that it might be a good thing to do is the overwhelming success and response to the concept car.”

“The skeptics in the company say ‘oh no, jeez, we shouldn’t be wasting our money on that, these Pony cars are short-lived.’ Once the concept is shown, the company is bombarded with emails and letters, and even your own board members start asking what’s to prevent us from doing this?” That’s when the whole company gets energized and says, ‘well, maybe we ought to do this.’ I hate to say it, but sometimes it’s the way to sell something internally that otherwise would be tough to sell.”

“Once we showed the concept, and it got a good reception, we moved the implementation phase. And since we were starting from scratch, the concept had in no way been designed in a way to enable easy production. It was a special version of the Zeta rear-wheel drive architecture and nobody had a clue how to get wheels that big onto that architecture, and so on.”

“So under three years from concept to production is pretty darn fast. I don’t think that hurt the car, in fact I think there is a very agreeable surprise on everybody’s part that the production car looks almost identical.”

We’ve had several people familiar with the supercharged Camaro project tell us that it has been cancelled. Whether it was to be called Z28 or something else has there been a change of plans in terms of high-performance Camaro offerings?

Lutz: “Well there certainly has been a de-emphasis because of the fuel economy rules, we have to bias the mix towards the vehicles with the V6 engines, and discourage the sale of large powerful V8s. That’s what we’ve always said about the CAFE legislation- it puts us at war with market demand. Gasoline is four dollars a gallon and maybe someday going to five and six, the market will automatically gravitate to the smaller-engined cars.”

“But that’s the point we’ve always been making, that with fuel economy mandates without a concomitant increase in gasoline prices, you are going to have cars that the public desperately wants and you’re going to have to say to the public, ‘I’m sorry, I can’t give you one of those.’”

[radz28]

Notice he didn't say there won't be a Z28 OR a supercharged model

[boxmonkeyracing]

got to love it no z28 is dead nonsense

[Vash]

GM is like beyond broke right now. I just don't think they have the cash to do more than they are already doing with Camaro.

It's gonna take more than just Camaro selling well too. The other new models like Volt are also tied to the Z28 etc. If GM is not rolling in some cash soon...

[nester7929]

I believe the Volt will have runaway success, and so with the Camaro if it's priced right.

[radz28]

Eh; I'm sure Z28 has been in development for more longer than a year. Still, I'm keeping my faith, as instructed

[Skyman 08]

Originally Posted by radz282003

Notice he didn't say there won't be a Z28 OR a supercharged model

Sounds like he pretty much said so in the last line

Lutz: “Well there certainly has been a de-emphasis because of the fuel economy rules, we have to bias the mix towards the vehicles with the V6 engines, and discourage the sale of large powerful V8s. That’s what we’ve always said about the CAFE legislation- it puts us at war with market demand. Gasoline is four dollars a gallon and maybe someday going to five and six, the market will automatically gravitate to the smaller-engined cars.”

“But that’s the point we’ve always been making, that with fuel economy mandates without a concomitant increase in gasoline prices, you are going to have cars that the public desperately wants and you’re going to have to say to the public, ‘I’m sorry, I can’t give you one of those.’”

[radz28]

IMHO, I don't think that's what he meant; I'm not even going to mention there's a good chance this quote was once again taken out of text. I'll have to see if I could find a transcript. How many times has this happened before?( perhaps he's talking about people wanting the LS9 in Camaro or something along those lines) I'm only suggesting Z28-fans don't need to worry

[The_Blur]

He seems to have made it clear that if one does surface, it will have to be limited production. He also didn't specify that the Z28 name will make production. It almost sounds like a ZL1 is secretly in the works.

[Vash]

Also there is nothing stopping an owner from making a custom Z28. Just get some custom paint or stripes and some Z28 stickers. Toss some custom wheels on it. Paint the calipers. LED kit. Some fuzzy dice. Then it's the home rolled Z28.

[radz28]

LOL, fuzzy dice. That's a nice touch!

You're right Blur, I'm just doing as instructed by 'Father I ZL1 would be super sweet, I just can't help but think no one, outside of automotive circles, would know what that RPO represented. Everyone knows the Z28, however, IF a 500-fighter is in the works, Z28 and ZL1 have little to nothing to do with a GT-machine I think the 500 more represents. They were at complete ends of the performance spectrum - road racer; all-out drag racer. You're right though

[boxmonkeyracing]

Originally Posted by Vash

Also there is nothing stopping an owner from making a custom Z28. Just get some custom paint or stripes and some Z28 stickers. Toss some custom wheels on it. Paint the calipers. LED kit. Some fuzzy dice. Then it's the home rolled Z28.

YAY RICER-mobile!

Originally Posted by Skyman 08

Sounds like he pretty much said so in the last line

to each his own in how he reads into that.

[Camaro_Corvette]

If an almighty ZL1 is in the works then I'm am gonna have to start saving some money.

[Chevyrocker]

I don't think he completely shot it down, he was saying, IMO, that he wants to give it to you, but the government might make that impossible.

[Skyman 08]

Originally Posted by jsenn

I don't think he completely shot it down, he was saying, IMO, that he wants to give it to you, but the government might make that impossible.

Lets just Say that the possibility looks a little darker that previously thought... everybody better pray we find a gazillion barrels of oil somewhere closeby.....

[GTAHVIT]

Originally Posted by Vash

Also there is nothing stopping an owner from making a custom Z28. Just get some custom paint or stripes and some Z28 stickers. Toss some custom wheels on it. Paint the calipers. LED kit. Some fuzzy dice. Then it's the home rolled Z28.

GRRRRRRR...

I am completely aware that I can duplicate a Z28. But only Chevy can make one. If they feel it will sell and not kill them on CAFE requirements then they will do it. Maybe it will be more a GT car instead of a blown beast. I'm cool with that.

Here's what he said:

Well there certainly has been a de-emphasis because of the fuel economy rules

AGgh! What I really want to know is: Yes or No.

Here I sit a huge fan of a historical car. Waiting patiently for some confirmation on the Z28's future. I am such an understanding fan that if the Z28 is killed, I will completely understand. GM's survival is first ahead of a few consumers that want a special edition car.

But in the meantime, I've got my F'n halter top, skirt and pom poms out trying to be a cheer leader for the car I want. While sifting through the all the BS and subjective predictictions that it's dead for sure, or not at the start of production or this latest "de-emphasis" statement.

Ms. Pilcher, Mr. Lutz, Peper, Welburn and Settlemire,

With all due respect to all of you, Here's how I see it. If I'm a Z28 fan I'm not likely in the market for a V6 Camaro. I understand that you need the V6 to be a huge success. Of which I am in complete agreement with and wholeheartedly rooting for. But it's not for me. And arguably not for any one who is holding out for a Z28. So it seems logical that If I can't have a Z28, I'm going to get an SS and look to aftermarket to create the car I want. Again, Not a complaint. I'm also willing to concede that the Z28 or bust crowd is relatively small when compared to the entire Camaro market. And our wishes shouldn't be placed ahead of anyone else.

In all honesty I'm a little embarrassed that this car means so much to me. I'm only asking that you put me out of my misery. Or at least ease my pain. The Z28 doesn't have to have blown LSA. I'd love it to be a GT car like the Gen one. Not that the SS isn't already that and then some.

In this day and age I can rationalize that a Z28 may be irresponsible, unpopular, unnecessary and economically prohibited. If that is the decision of GM then let my dream die a peaceful death, and I will let everyone, that wants to, give me a big face full of "I told you so." If the dream is alive please give us something to hold on to. Anything. Something as simple as "We will announce the future of the Z28 one year after SORP." I am fully aware that should the limited number of Z28 fans not buy a Camaro, it will have almost no impact to global sales. More so, if I buy an SS blind to the future of the Z28, and it is eventually produced, my anger will again be less than a drop in the bucket.

So my conclusion is there must be some risk to announcing anything further regarding the Z28. It could be showing your hand to the competition. It could be finicky consumers may not buy at all if they know a Z28 is on the horizon. The Z28 could draw consumers away from other high performance cars already in production. And the obvious, it could be a complete market place flop.

The Z28 lovers may not be a big enough voice to sway GM decisions. And, in reference to Mr. Lutz's recent interview, our wishes move against compliance with government regulations.

In light of all of this I can only objectively ask that you realize we are in the trenches, "keeping the faith," defending the dream of what could be the greatest muscle car ever created. That thought is so real I can almost touch it, see it, sit in it, drive it, hear it and most importantly feel it.

Another Camaro Z28. I sincerely hope it isn't too good to be true. But, I will understand if it is.

With respect,

Chris

[radz28]

Originally Posted by Skyman 08

Lets just Say that the possibility looks a little darker that previously thought... everybody better pray we find a gazillion barrels of oil somewhere closeby.....

As much as I am opposite an optimist, I am constantly fighting to keep the faith. There is so much at stake, and against a hi-po Camaro but, until I here from him otherwise, that's what I'll do.


Chris -

I simple (confirmed and definate) yea or nea (?sp?) will suffice...

[racedad70]

Originally Posted by gtahvit

GRRRRRRR...

I am completely aware that I can duplicate a Z28. But only Chevy can make one. If they feel it will sell and not kill them on CAFE requirements then they will do it. Maybe it will be more a GT car instead of a blown beast. I'm cool with that.

Here's what he said:




AGgh! What I really want to know is: Yes or No.

Here I sit a huge fan of a historical car. Waiting patiently for some confirmation on the Z28's future. I am such an understanding fan that if the Z28 is killed, I will completely understand. GM's survival is first ahead of a few consumers that want a special edition car.

But in the meantime, I've got my F'n halter top, skirt and pom poms out trying to be a cheer leader for the car I want. While sifting through the all the BS and subjective predictictions that it's dead for sure, or not at the start of production or this latest "de-emphasis" statement.

Ms. Pilcher, Mr. Lutz, Peper, Welburn and Settlemire,

With all due respect to all of you, Here's how I see it. If I'm a Z28 fan I'm not likely in the market for a V6 Camaro. I understand that you need the V6 to be a huge success. Of which I am in complete agreement with and wholeheartedly rooting for. But it's not for me. And arguably not for any one who is holding out for a Z28. So it seems logical that If I can't have a Z28, I'm going to get an SS and look to aftermarket to create the car I want. Again, Not a complaint. I'm also willing to concede that the Z28 or bust crowd is relatively small when compared to the entire Camaro market. And our wishes shouldn't be placed ahead of anyone else.

In all honesty I'm a little embarrassed that this car means so much to me. I'm only asking that you put me out of my misery. Or at least ease my pain. The Z28 doesn't have to have blown LSA. I'd love it to be a GT car like the Gen one. Not that the SS isn't already that and then some.

In this day and age I can rationalize that a Z28 may be irresponsible, unpopular, unnecessary and economically prohibited. If that is the decision of GM then let my dream die a peaceful death, and I will let everyone, that wants to, give me a big face full of "I told you so." If the dream is alive please give us something to hold on to. Anything. Something as simple as "We will announce the future of the Z28 one year after SORP." I am fully aware that should the limited number of Z28 fans not buy a Camaro, it will have almost no impact to global sales. More so, if I buy an SS blind to the future of the Z28, and it is eventually produced, my anger will again be less than a drop in the bucket.

So my conclusion is there must be some risk to announcing anything further regarding the Z28. It could be showing your hand to the competition. It could be finicky consumers may not buy at all if they know a Z28 is on the horizon. The Z28 could draw consumers away from other high performance cars already in production. And the obvious, it could be a complete market place flop.

The Z28 lovers may not be a big enough voice to sway GM decisions. And, in reference to Mr. Lutz's recent interview, our wishes move against compliance with government regulations.

In light of all of this I can only objectively ask that you realize we are in the trenches, "keeping the faith," defending the dream of what could be the greatest muscle car ever created. That thought is so real I can almost touch it, see it, sit in it, drive it, hear it and most importantly feel it.

Another Camaro Z28. I sincerely hope it isn't too good to be true. But, I will understand if it is.

With respect,

Chris

Well said Chris..... I am new here and have been reading this forum for quite a while now.I for one am going to wait as long there is some hope of the Z or something equivelant. GM,would it be to hard to give a straight answer?

[radz28]

WELCOME. They haven't up to now, and I don't think that's going to change, as much as many of us want to. OH WELL! It's just more time for me to save enough money

[GTAHVIT]

racedad70

Thanks for the support.

And a big Welcome to the site.

Nice Bike!

[AZCamaroFan]

I don't even really care if they build the supercharged or "Z28" version. ( though i miss the name). The SS is going to be so good, i'm not sure there is a point. Yeah, ford makes a shelby, but Chevrolet has the Corvette.

[racedad70]

Thanks for the warm welcome! If not a Z,hope they offer a power up package such as SC,exhaust ect.Just to keep it all GM.

[Robert91RS]

Originally Posted by azfan

I don't even really care if they build the supercharged or "Z28" version. ( though i miss the name). The SS is going to be so good, i'm not sure there is a point. Yeah, ford makes a shelby, but Chevrolet has the Corvette.

I understand what you mean by this but if you could afford a 40-45k super Camaro or a 40k vette, what would you choose? I mean no direspect, just making a point.

[Georgie]

super mustang first... but super camaro over corvette also

[The_Blur]

I'd rather get the Corvette over a super Camaro. If I had those kinds of resources, I'd have no problem justifying the flagship car. I'm all about the Camaro, so I'd get one of these first.