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Old 04-12-2010, 08:31 PM   #1
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Camaro wins best interior Award at WardsAuto.com

Wards Auto gives the Chevrolet Camaro for the best Sports Car interior
http://wardsauto.com/home/interior_w...eliver_100412/

Quote:
Interior Winners Deliver Style, Function, Value
By Tom Murphy
WardsAuto.com, Apr 12, 2010 9:00 AM

After more than two months of fiddling with knobs, climbing into back seats, scouring about for USB jacks and generally picking apart 40 new vehicle interiors, the editors of Ward’s Automotive Group announce the winners of the 2010 Interior of the Year awards.

The diverse list celebrates everything from sporty affordability and clever functionality to dramatic styling and over-the-top luxury.


This year’s winners:

* Subaru Outback (Popular-Priced car under $29,999)
* Infiniti M56 (Premium-Priced car)
* Lexus HS 250h (Hybrid car)
* Chevrolet Camaro (Sports car)
* Chevrolet Equinox (Popular-Priced truck under $39,999)
* Volvo XC60 (Premium-Priced truck)
* Acura ZDX (Design Breakthrough)
* Mazdaspeed3 (Brand Expression)
* BMW 550i Gran Turismo (Design Versatility)
* Porsche Panamera Turbo (Inspired Design)

Throughout February, March and early April, eight Ward’s editors evaluated 40 vehicle interiors. The 40 nominees were either all-new vehicles or offered significantly upgraded interiors for the 2010 model year.
Two-tone leather, floating wood center stack key design elements of Volvo XC60.

A few ’11 vehicles (such as the Infiniti M56) were included in the competition, while others (such as the new Ford Mustang and Jeep Grand Cherokee) were not available in time for evaluations and will be part of the 2011 test pool.

Editors submitted scoresheets for each vehicle and awarded points based on fit-and-finish, comfort, material selection, safety and overall value.

They also paid attention to ergonomics and awarded points for accessibility of buttons, switches, vehicle controls and USB audio jacks. They climbed into the back seats of sporty coupes and into the third row of SUVs and cross/utility vehicles.

They folded down back seats to see how much usable storage space was gained and whether the load floor was relatively flat.

Most important, editors evaluated design harmony and aesthetics to see if all the design elements came together to impress, delight, soothe and surprise drivers and passengers.
“Yachting blue” leather, creamy upholstery and artistically arrayed controls distinguish Porsche Panamera Turbo.

“For years, the focus on safety and functionality has given us drab, uninspired vehicle interiors,” says Ward’s AutoWorld Editor-in-Chief Drew Winter. “This year’s winners show style and original design is becoming as important inside the vehicle as it already is to the sheet metal outside.”

This year’s nominees were split into six vehicle categories, two of which were price-capped. From year to year, the categories change based on launch cycles. For instance, four hybrids were new to the market, so they were given their own category.

The four special-achievement awards hold equal weight with the winners of the individual vehicle categories.

The truck segment includes truck-based SUVs and cross/utility vehicles built on car platforms, such as the Equinox and XC60, because the Environmental Protection Agency considers them trucks for fuel-economy rating purposes. Ward’s also classifies the vehicles as trucks in its segmentation, partly because of cargo-hauling capability.
Beautifully executed interior contributing to sales success of Chevy Equinox.

The only conventional pickup in this year’s competition was the Ram Heavy Duty. Its interior largely carries over from the light-duty Ram, which won the popular-priced truck category in 2009. Next year’s competition will include the new heavy-duty pickups from the Ford and Chevrolet brands.

The Equinox won this year’s Popular-Priced Truck category for wonderfully blending sensible functionality with high-quality, stylish materials generally expected in more upscale vehicles.

In the Premium-Priced Truck category, the XC60 enthralled editors with its floating boomerang-shaped natural-oak center stack that begged fingernails to feel the grain (yes, it’s real wood).

This year’s Popular-Priced Car winner is the Subaru Outback wagon, which shares its platform with the Legacy sedan and offers remarkable comfort, features and versatility for under $30,000.

Also under $30,000, this year’s Sports Car winner is the all-new Chevrolet Camaro, which carries on some classic Camaro styling cues while delivering a host of contemporary technologies.

In the Premium-Priced Car category, the Infiniti M56 faced some formidable rivals but wooed the editors with a sophisticated mix of sporty luxury and generous doses of ash-wood trim on the center console, instrument panel and doors.

Some vehicles in the premium-car category demand special recognition.
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Ward’s Auto Interiors Conference

For instance, the BMW 550i Gran Turismo takes certain 7-Series interior cues to a whole new level with ingeniously conceived second-row seats that recline and fold flat to provide considerable storage space, accessible from an equally impressive 2-way liftgate.

At the top of the price pyramid, the $153,640 Porsche Panamera Turbo swept judges off their feet with a melange of “yachting blue” leather, creamy upholstery and artistically arrayed controls in the center console.

The Gran Turismo is recognized for Design Versatility, while the Panamera’s award is for Inspired Design.

Another special-achievement award for Brand Expression goes to the Mazdaspeed3, which delivers a fetching interior that relies on one accent color: red. From the stitching on the manual shifter boot to the blazing, swirling fabric pattern on the seats and doors, the interior appears too hot to touch.

The hybrid winner is the handsomely appointed Lexus HS 250h sedan, which offers a unique human/machine interface and looks and feels more like a no-compromise luxury car than a conventional hybrid. And it still delivered better than 31 mpg (7.6 L/100 km) during our test.

Rounding out the list is the Acura ZDX, which wins a special-achievement award for Design Breakthrough with its unusual mocha leather and futuristic styling cues that match up well with the ZDX’s aggressive exterior styling.

The winners will be recognized in a ceremony May 19 at the Ward’s Auto Interiors Conference at the Ritz Carlton Hotel in Dearborn, MI.

A complete package about Ward’s Interior of the Year competition, including profiles of the winning vehicles, will appear on WardsAuto.com April 26 and in the May issue of Ward’s AutoWorld magazine.

tmurphy@wardsauto.com
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Old 04-12-2010, 08:32 PM   #2
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Wow, that plus my interior is like a win win...Wahoo..
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Old 04-12-2010, 10:38 PM   #3
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What happened to the much ballyhooed new Mustang interior?
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Old 04-12-2010, 10:50 PM   #4
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Nice, does not surprise me. It is the perfect interior for a muscle car. I love it!
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Old 04-12-2010, 10:57 PM   #5
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They also paid attention to ergonomics and awarded points for accessibility of buttons, switches, vehicle controls and USB audio jacks. They climbed into the back seats of sporty coupes and into the third row of SUVs and cross/utility vehicles.

Well, ummm.....I wonder how many points the Camaro was docked for the dang cup holder getting in the way of the shifter!!!!
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Old 04-12-2010, 10:58 PM   #6
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I will never understand how the Acura ZDX's interior is a "design breakthrough."
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Old 04-13-2010, 12:24 AM   #7
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Quote:
Originally Posted by solo40oz View Post
They also paid attention to ergonomics and awarded points for accessibility of buttons, switches, vehicle controls and USB audio jacks. They climbed into the back seats of sporty coupes and into the third row of SUVs and cross/utility vehicles.

Well, ummm.....I wonder how many points the Camaro was docked for the dang cup holder getting in the way of the shifter!!!!
I hate the cup holder vs shifter location......

haaaate it.
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Old 04-13-2010, 01:08 AM   #8
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Good for GM and the Camaro team, but I can't say that the Camaro deserves the award for best interior. I don't think its as bad as some make it out to be, but it does have its flaws.
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Old 04-13-2010, 02:26 AM   #9
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Quote:
Originally Posted by solo40oz View Post
They also paid attention to ergonomics and awarded points for accessibility of buttons, switches, vehicle controls and USB audio jacks. They climbed into the back seats of sporty coupes and into the third row of SUVs and cross/utility vehicles.

Well, ummm.....I wonder how many points the Camaro was docked for the dang cup holder getting in the way of the shifter!!!!
I would guess none since they most probably got their hands on an automatic... Don't think the cup holders are an issue on them since you barely do any shifting on the A6's.
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Old 04-13-2010, 02:30 AM   #10
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i luv the camaro.. but isnt it a bit unfair considering all the italian and german sports cars with much better leather and wood interiors?

if your looking at all sports cars in the arket the camaro with all its plastic can be considered tacky/cheap..
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Old 04-13-2010, 07:06 AM   #11
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Well deserved! Encore
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Old 04-13-2010, 07:20 AM   #12
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Its hard for me to drink, slam the peddles and shift at the same time anyway. If I wanted soemthing I could drink in I would have bought a mini van lol
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Old 04-13-2010, 07:23 AM   #13
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Originally Posted by GrtWht_2010_2SS_RS View Post
Its hard for me to drink, slam the peddles and shift at the same time anyway. If I wanted soemthing I could drink in I would have bought a mini van lol
no drinks in my car anyway
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Old 04-13-2010, 07:27 AM   #14
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just verified what i already thought.
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Old 04-13-2010, 07:27 AM   #15
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no drinks in my car anyway
I also limit what is brought into the car so I'm not overly concerned
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Old 04-13-2010, 07:50 AM   #16
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i do not find it that difficult to shift my m6 with a drink in the cup holder,but i usually do not have a drink like a big gulp either,...not bashing the camaro int. here but i have seen a new mustang int. and it is pretty nice,
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Old 04-13-2010, 07:51 AM   #17
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"The Mustang was not available." Does this sound like Ford didn't want to get trumped by Camaro again? I just saw the newest of new Mustangs at the Auto Show. Camaro has it beat hands down. This way, they will be in the game next year, and Camaro probably won't be because it will be the same interior and Ford's is "upgraded."

I can tell you the Mustang's interior sucketh.
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Old 04-13-2010, 08:17 AM   #18
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Quote:
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What happened to the much ballyhooed new Mustang interior?
I think this thread needs an award. Any thread with the word "ballyhooed" in it is an epic WIN!!!

I'm using this word sometime in the near future and sadly, I'm taking full credit for it. Sorry.
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Old 04-13-2010, 08:19 AM   #19
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Personally I find the interior interesting, clean and tastefully executed. I would hope that it could only get better. Combined with a visually arresting exterior, an imposing yet very wieldy physical presence, what's not to like with the Camaro?
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Old 04-13-2010, 08:25 AM   #20
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what about the fact that my tach is blocked by my steering wheel...i hope there is a conversion in the future to install the HUD on the 2010 models. either that or somehow show the rpms where the digital speedometer is...
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Old 04-13-2010, 08:42 AM   #21
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Actually there is a lot I don't like about Camaro's interior. You can't see the headlight switch. You can't see the tach or speedo without moving your head. Trying to flip through the inane menu while driving is an impossibility. Not a deal breaker for keeping this one, but a deal breaker for buying another one.
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Old 04-13-2010, 08:45 AM   #22
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Wards is very reliable about these things...unlike MT, or R&T, they are a very serious automotive publication...so much so that you can't even view these articles unless you have a subscription to their website or someone who does posts it for you.

Glad to read their outcomes on the Equinox and Camaro! Woo!!

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and Camaro probably won't be because it will be the same interior and Ford's is "upgraded."
The 2010 Mustang was included, I assume (they didn't say it wasn't)...and 2010/2011 'Stangs have identical interiors.
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Old 04-13-2010, 08:47 AM   #23
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"The Mustang was not available." Does this sound like Ford didn't want to get trumped by Camaro again? I just saw the newest of new Mustangs at the Auto Show. Camaro has it beat hands down. This way, they will be in the game next year, and Camaro probably won't be because it will be the same interior and Ford's is "upgraded."

I can tell you the Mustang's interior sucketh.
The HUD addition to the 2011 may give us a chance though.
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Old 04-13-2010, 08:55 AM   #24
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I never understand why people complain about the "Hard plastics" on the dash, how many people out there sleep on their dashboard. It's a well thought out interior with convenient controls. It also has a modern design with retro elements that blend together very well.
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Old 04-13-2010, 09:09 AM   #25
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This is really good news
I must admit that the more I drive the camaro the more I like the layout. Everything is at my fingertips and the trunk space is huge for a car of its class
Only issues are same minor niggles - no glove compartment light and hard to find the garage door opener button - but everything else is awesome - ranging from bluetooth function, to ipod interface to what is accessible via digital readout - and I can fit my wife and 2 of the kids !
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