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Old 06-10-2010, 09:19 AM   #1
comiskeybum
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Very poorly worded memo from GM - no more use of the term "Chevy"

As reported on CAMARO5 HOMEPAGE.

GM wants people to start saying "Chevrolet" instead of "Chevy".... or maybe not?

Quote:
The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called branding consistency.
GM's RESPONSE:

Quote:
Statement on the use of Chevrolet and Chevy
“Chevy” will continue to reflect the enthusiasm of customers and fans


2010-06-10

DETROIT -- Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”

http://media.gm.com/content/media/us...0610_Statement
Another GM explanation:

Last edited by DGthe3; 06-11-2010 at 08:30 PM. Reason: added GM video
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Old 06-10-2010, 09:53 AM   #2
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This coming from a company that would spell employee "employe" to save printing costs.

I'm not sure if that is still done, but hey, Chevy could save on printing costs as well.
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Old 06-10-2010, 10:12 AM   #3
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A huge waste of time.
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Old 06-10-2010, 10:17 AM   #4
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Apparently is was a slow day in the advertising department.
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Old 06-10-2010, 10:24 AM   #5
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I sometimes wonder how some people keep their jobs. Discussing this with the media was incredibly stupid. I can understand brainstorming in the marketing department, but discussing these kinds of ideas with the media can only have bad outcomes.
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Old 06-10-2010, 11:20 AM   #6
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Its cuz they paid back their loan and now they are using their own money.
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Old 06-10-2010, 11:28 AM   #7
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WIF, just how dumb do they think people are?
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Old 06-10-2010, 11:32 AM   #8
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GM on facebook just sent out a message about this saying that they are not "dropping" the use of Chevy. It's part of their heritage...blah, blah, blah.

More job shake ups in Marketing
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Old 06-10-2010, 11:34 AM   #9
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OMG!!! How stupid can they be?
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Old 06-10-2010, 11:35 AM   #10
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Marketing is an absolute mess right now....
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Old 06-10-2010, 11:41 AM   #11
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http://www.gminsidenews.com/forums/f...evy-use-92674/

Official statement from GM.

Basically they just want to start marketing with "Chevrolet." They don't care if people still say "Chevy."
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Old 06-10-2010, 11:42 AM   #12
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They pay some idiot the equivalent of 10 new Chevy Camaros to come up with that dumb idea.
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Old 06-10-2010, 11:53 AM   #13
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Quote:
Originally Posted by FenwickHockey65 View Post
http://www.gminsidenews.com/forums/f...evy-use-92674/

Official statement from GM.

Basically they just want to start marketing with "Chevrolet." They don't care if people still say "Chevy."
Don't see it as a big deal either... Make great cars and hope people stop blindly buying imports (Thanks Toyota) and it won't matter what the brand name is.
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Old 06-10-2010, 12:04 PM   #14
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Let's see now..."JIMMY" (GMC nickname since "forever") is OK to say/use/market, but not "CHEVY"...?! "Chevy II" must have never existed...

Even "thinking out loud" has become a "crime"...?!

One more chapter in the "they eat their young" saga of "Detroit"...
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Old 06-10-2010, 12:29 PM   #15
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Lightbulb Is that a Chevrolet Camaro? GM discourages use of "Chevy"... or maybe not?

As reported on CAMARO5 HOMEPAGE.

GM wants people to start saying "Chevrolet" instead of "Chevy".... or maybe not?

Quote:
The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called branding consistency.
GM's RESPONSE:

Quote:
Statement on the use of Chevrolet and Chevy
“Chevy” will continue to reflect the enthusiasm of customers and fans


2010-06-10

DETROIT -- Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”

http://media.gm.com/content/media/us...0610_Statement
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Old 06-10-2010, 12:30 PM   #16
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No thanks, I like Chevy more.
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Old 06-10-2010, 12:31 PM   #17
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F*ck that, too many syllables.
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