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Old 07-16-2010, 08:01 PM   #1
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Advertising fees

Hey all,

are advertising fee's on an invoice a legitimate charge? should I be willing to pay for this?
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Old 07-16-2010, 08:01 PM   #2
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can you explain? not sure what you are referring to.
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Old 07-16-2010, 08:08 PM   #3
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Need to explain please.
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Old 07-16-2010, 08:09 PM   #4
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I would not pay them..
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Old 07-16-2010, 08:14 PM   #5
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Old 07-16-2010, 08:18 PM   #6
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Originally Posted by scott2640 View Post
Hey all,

are advertising fee's on an invoice a legitimate charge? should I be willing to pay for this?
Can you get a picture of the invoice with the fee?
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Old 07-16-2010, 08:20 PM   #7
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Originally Posted by scott2640 View Post
Hey all,

are advertising fee's on an invoice a legitimate charge? should I be willing to pay for this?
Yes and they can not be bypassed. This is one of those things dealers must pay GM and the advertising fees are already figured into the cost of the car by GM so you only pay for it once. If the MSRP is $35k, the advertising fee is already included into the $35k.

If a dealer tries to tack on advertising fees on top of the price of the car, refuse to pay that as you will be paying it twice, like if a dealer says the MSRP is $35k and then adds on a couple hundred for advertising fees refuse to pay the extra.
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Old 07-16-2010, 08:26 PM   #8
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Sometimes, they are built into the price of a vehicle. It depends on your state. If it is added to your doc fees, then you should challenge it. If it is built into the price, then you're paying for it.
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Old 07-16-2010, 08:27 PM   #9
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Sounded shady to me, for those who want further explanation. A dealer showed me an invoice with a line that appeared to have been typed on the invoice (not original as I could tell because it was in a different font.) that said "advertising fee $450" I rolled my eyes and walked out.
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Old 07-16-2010, 08:38 PM   #10
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every dealer I talked to in IL and WI had "advertising fees" added onto invoice. They should never be added onto MSRP however. The dealer will basically pay Invoice+advertising-holdback. Holdback is 3% from what I have heard. So you should always be able to get a dealer to sell you a car near invoice(+advertising) and they'll still make a 3% profit.
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Old 07-17-2010, 12:20 AM   #11
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Id just settle on an OTD price... I could careless about fees are what
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Old 07-17-2010, 12:22 AM   #12
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I noticed a few odd fees like "handling" and such. I guess that just goes with the business and to be expected. That's what I thought anyway.
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Old 07-17-2010, 09:19 PM   #13
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Id just settle on an OTD price... I could careless about fees are what
That's what I did in the end as well...
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Old 07-17-2010, 09:27 PM   #14
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WHAT kind of crap is that , is like you go to your local butcher and e says the beef today goes for $12 LB and then there is 34.9 cents per lb for ads on your local paper ,what is this coming from????
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Old 07-17-2010, 09:33 PM   #15
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They tried to pull that on me and I get GMS. Luckilly I had printed the GMS sticker online and called BS on their price and told them they were off by $350. They were lying saying the price was GMS with no fillers. Wont buy there again. Not to mention their service dept sucks.
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Old 07-17-2010, 10:41 PM   #16
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Yes it is a legit fee on the invoice. It is already figured into MSRP.
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Old 07-17-2010, 11:11 PM   #17
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It's amazing. This site is becoming a true reflection of the internet in that there is so much misinformation you can't tell the real info from the bogus info.

Draco was 100% correct, /thread.
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Old 07-18-2010, 09:01 PM   #18
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So the advertising fee is included with MSRP but NOT included with invoice? Am I reading this correctly, or is the advertising fee already included into invoice also?
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Old 07-18-2010, 09:34 PM   #19
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My understanding is it is in the MSRP but not in the invoice. That is why the invoice is different for different regions. But I could be wrong.
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Old 07-18-2010, 09:49 PM   #20
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here is how it plays out...GM charges you as the buyer for their advertising fees...it is on the invoice to the dealer...
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Old 07-19-2010, 08:40 AM   #21
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It is in the invoice price.
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Old 07-19-2010, 09:59 AM   #22
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It is in the invoice price.
Right, but the invoice price is different per region, correct?
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Old 07-19-2010, 10:16 AM   #23
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Right, but the invoice price is different per region, correct?
Correct, and from what I researched a few months ago, Maryland has one of the lowest invoice prices in the country! You guys are lucky!
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Old 07-19-2010, 12:43 PM   #24
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Correct, and from what I researched a few months ago, Maryland has one of the lowest invoice prices in the country! You guys are lucky!
Really? That is surprising.
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Old 07-20-2010, 01:58 AM   #25
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It's amazing. This site is becoming a true reflection of the internet in that there is so much misinformation you can't tell the real info from the bogus info.

Draco was 100% correct, /thread.
Thanks for letting us know the 100% correct /thread.

With all good intentions, we really do want to know the correct information.
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