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21 Jul, 2010

GM To Sponsor Camaro SS Team In Fireball Run Adventurerally

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DETROIT – Chevrolet is joining the fourth annual Fireball Run Adventurally to benefit the nation’s largest missing child recovery effort. Chevrolet will provide support vehicles for the 3,500-mile rally, as well as sponsoring a team competing in a 2010 Chevrolet Camaro SS.

Each team in the Fireball Run represents a missing child identified by the Race to Recover America’s Missing Children, a campaign for the Klaas Kids Foundation. While adventuring and competing, teams work to distribute 1,000 posters along the entire 3,500 mile route of the rally, which journeys through 18 cities and nine states in eight days. To date, the Fireball Run has contributed to the recovery of 35 missing children.

The Fireball Run is a unique event that combines the excitement of an interactive road rally and the challenge of track competitions, with the benefit of a worthy cause, said Jim Campbell, U.S. vice president, Chevrolet Marketing. As such, it’s a great fit for Chevrolet.

In addition to sponsoring the Camaro SS team, Chevrolet will loan the Fireball Run a Corvette Grand Sport convertible as the pace vehicle, and Chevrolet Tahoe Hybrids as safety support vehicles for the contestants.

The Fireball Run starts on Sept. 23 in Henderson, Nev., and concludes in Galena, Ill. on Oct. 2. For more information, please visit www.fireballrun.com.

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