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01 Nov, 2011

HOT WHEELS CAMARO CONCEPT SEMA 2011 Debut

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Press Release:

LAS VEGAS – Fulfilling the wish of every child who has ever played with one, Chevrolet and Hot Wheels®have created a life-size Hot Wheels Camaro Concept. The car debuted at the 2011 SEMA Show – the aftermarket industry’s premier display of automotive toys.
The Camaro Hot Wheels concept is inspired by the “Custom Camaro” – the dazzling Spectraflame® 1:64-scale toy that was part of the original 16 Hot Wheels cars released in 1968. The project was a collaborative effort between the General Motors Design studio in Michigan and the Hot Wheels Design studio in California. Each sketched its own ideas of a life-size Hot Wheels Camaro, compared notes and refined their visions until the concept hit the right note for each group of designers.

“The Camaro has been a mainstay in the Hot Wheels lineup since 1968,” said Phil Zak, GM design director. “Several generations of car enthusiasts grew up playing with Hot Wheels Camaros, while dreaming of driving the real thing, so this was a once-in-a-lifetime opportunity to make that dream a reality.”

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