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Q2 US Muscle Car Sales
Ford Mustang Leads Dodge Challenger after Q2, Camaro Continues to Struggle
Camaro sold at a rate of 40k+ units annually in the early 2000's, before it was discontinued; the F-body platform was only shared with the Firebird. Sales are on pace to drop to 50k+ units in 2018, the lowest volume since then; the Cadillac CTS & ATS, with whom it shares the Alpha platform, have been discontinued. My guess is that the 7th generation Camaro will share the Alpha II platform with the upcoming CT5. Hopefully, they'll both be successful. :redface: |
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68k for a loaded 2SS up here. |
Cant even look at buying new over here, a nearly new 2017 2.0 Camaro with 3k on the clock is £29,995 that's around $40,000 and a brand new V8 Coupe [L99] is £39,185 that's around $52k,
I am seeing a lot of brand new Mustangs though. |
Chevrolet and GM will need to figure out how to market the car more effectively if it intends to compete and lead the market. These guys have been in the business long enough to know how to "figure out" how to climb out of a sales slump.
For what its worth, the sales slump is not really due to the car's operation. The 6th gen IMO is an excellent representation of Camaro. The bad thing is that it is coming after the 5th gen, and for any number of reasons, the design (although good) isn't significantly different enough from the 5th gen, and some may actually view the 5th gen more favorably. Chevy needs to come up with a design and advertising that will set the next Camaro apart from the other generations while maintaining a Camaro look and feel that most people will be familiar with. |
Just recently bought a Gen 5 after having been away from the muscle car scene for a long time but loving it since I was 15 . The 45+ crowd like me grew up when cruising the strip and hot rods were a cultural norm in a way that it is not now. I lived long enough to see car makers butcher models I loved in an attempt to bring them back to whatever market they "thought " they saw over the years , Mustangs had some luck here and there but no car ever hit the mark until they went in with the sole purpose of updating what worked way back then .
The GEN 5 was like sitting in a modern version of what we had in high school ..What appealed to me is EVERYTHING about it harkened back to what we loved gauge placement, body shape, stance and performance all brought back with the comforts of a modern car. I think Mustangs and Challengers benefited from this .."a rising tide raises all ships" I also think what appealed to us back then appeals to the younger crowd now ..good is good after all. But now they all seem to be falling back into the lets do what works for all the other cars to broaden the audience ideal . I'm just not sure that's a fence that can be straddled when it comes to muscle cars. Personally I think now that they done a fresh 1st gen revival in the 5thgen ...maybe they should have considered a revival of the 2-3 gen cars in stead of trying to revamp the 5th again ..just a crazy thought |
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I would be all over a modern design of the 1970-73 or 1978-81 2nd generation. |
Love that blue top ! ..to me that color scheme says commemorative edition more than the black top :clap:
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So even if I really liked the 6th gen, which I don't really, I wouldn't shell out that much for a Camaro. I think the somewhat polarizing styling coupled with pretty high prices has really affected the sales of the 6th. |
Here is an idea, GM should build a limited edition 50th anniversary Trans Am with the Ram Air option — now that would be exciting for us old Pontiac guys!
-Don |
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