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I really feel as though GM is pricing themselves out of a larger demographic. Maybe not out of the market itself but definitely a larger sales demographic. The largest buyers of the Gen5 camaro with its 69' styling roots were in fact Baby Boomers. As studies have shown the baby boomers own the middle class. With the initial 5thGen camaro ss being a $35k-$40k car, that price range is right in the zone of what the middle class spends on a vehicle.
With GM pushing the camaro ss into the $45K-$50k range it priced a lot of current owners and potential owners right out of the SS. And if a current 5thgen owner has an SS they bought for $40k, they aren't going to trade it in on a 6thgen 1LT V6 for $35k (yes thats the cost of one I priced out with no tech upgrades). |
The first time I checked out the 6th Gen was on a V6 model. Window sticker was over 40K. I know, I know, the car had a lot of tech and options, but a V6, sorry you can keep that. When I ordered my car, I just paid a couple of thousand more for my car. I have Recaro's, NPP, sunroof, and 2SS with the 1LE option.
If something happened to my car today, I'm not 100% sure that I would get a 6th gen. Another 5th Gen 1LE, strong possibly! |
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It's not to say that profit isn't important, but GM is definitely looking at volume. In the larger scheme of things, they're doing well, but they absolutely analyze under performing products & determine the best next step. Quote:
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http://www.hoselton.com/new/Chevrole...00695c9aaa.htm |
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Is that you coming out of turn 11 down the front straight at the Glen? The pic in your sig I mean? |
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