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DETROIT — General Motors told Inside Line on Monday that it is racing to keep up with demand for the 2010 Chevrolet Camaro, adding overtime to its assembly plant in Oshawa, Ontario, where the car is built.

There is a wait list for the new Camaro, triggered in part by the success of the film sequel Transformers: Revenge of the Fallen.

In an unexpected move for a company in Chapter 11 bankruptcy protection, GM added the overtime and an extra week of so-called "run time" at Oshawa to keep up with demand for the Camaro. Unlike all other GM North American plants, which are on currently on shutdown, Oshawa is up and running. "Oshawa goes on break next week," said GM spokesman Adam Denison on Monday. "Just for one week. It should not affect demand."

GM will not disclose how many Camaros it is producing per week. However, Denison told Inside Line that the hottest version of the new Camaro is a black SS model. "We think this may stem from the SEMA Black Concept, which was the most popular GM car at SEMA last year," he said. The Camaro Black Concept features a matte-black hood, ground effects, a rear diffuser and red-glowing HID headlamp halo rings. It is powered by a 300-horsepower 3.6-liter V6. One in four orders for the 2010 Camaro is black at this point. Denison said 70 percent of the orders are for the SS trim level.

GM is anticipating that the Camaro should hit around 9,000 sales for June. GM sold 5,463 Camaros in May. "We are anticipating being neck and neck with Mustang," Denison said.

Denison could not say exactly how long the wait is for a Camaro. "There are a number of factors that weigh in," he said, "such as if the car has a sunroof, SS or V6." Edmunds.com reports that the V6 Camaros, which start at $22,245, are selling for about $500 above sticker. Some V8 models of the Camaro, which start at $30,245, command a $2,500 premium.

GM said it has little control over the prices charged by its dealers, since they are independent. "They are exercising the laws of supply and demand," said Denison.

His advice to consumers who want to get in line for a Camaro: "Check around various dealerships and ask who is getting an allocation and when. Or they can ask what the wait list is like."

Inside Line says: You know if you want a black 2010 Chevrolet Camaro SS, there will be a bit of a wait — and maybe a price premium. — Anita Lienert, Correspondent

http://www.edmunds.com/insideline/do...cleId=151568#2