Quote:
Originally Posted by Martinjlm
I think there are two angles to the Challenger story, based on which part of the lineup you’re talking about. I think Challenger (and Charger) are selling more Scat Packs because of Hellcat and Demon. Performance oriented buyers come in to look at Hellcat and find they can get into an R/T or even a Scat Pack at a reasonable price. Clearly a halo effect. They’ve also done some really cool things with paint and tape packages that make the 10 year old design look good.
On the lower end, it’s very simple. P-R-I-C-E. BECAUSE it’s a 10 year old design on a 20 year old platform, cost is lower that S550 and Alpha so they can afford to price it lower than Ford or GM can price Mustang or Camaro. Lease deals in the Detroit area are ridiculously low.
As I pointed out above, Chevelle already happened, and a lot of people simply didn’t care.
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Agreed that price is also part of the equation.
When I was bringing up the Chevelle, I was envisioning it as a sports coupe as gringo kept on pointing towards the Challenger when bringing it up which would overlap with Camaro too much and there really isn't a platform for it now besides maybe Omega, but I bet that would be too cost prohibitive.