Here's a VERY interesting article about brand loyalty:
https://autoweek.com/article/car-lif...n=awdailydrive
The REALLY interesting part is the comments section below that. Although the article wasn't about any particular company, there are a lot of comments about GM, and even Camaro. Interestingly enough, the number one complaint about American manufacturers isn't styling or features; it's build quality number one, and price; value for the dollar.