Quote:
Originally Posted by crysalis_01
While this is certainly the case for a large amount of buyers, it does possibly put them in the position of having given the upcoming Tacoma and Ranger an advertising point they wouldn't otherwise have. And unlike the pony car market, advertising is actually done in the truck market. The "masses" are not like the enthusiasts. They are far less likely to investigate any deeper than what an ad tells them about a potential purchase.
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Both Ford and Toyota rumored to have a hybrid option on their midsize next gen trucks. That's where it's going to hurt GM unless they can offer an ICE and BEV twins in parallel.