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Old 01-18-2024, 09:16 PM   #123
Martinjlm
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Quote:
Originally Posted by Z OH 6 View Post
Tesla is doing just fine. The other manufacturers are finding out how hard it is to break into a market that's been dominated by Tesla. It's not that people don't want EV's contrary to FUD videos like the one you posted, it's that people are uncertain about other brand EVs since there's no track history. The fact is Tesla almost went bankrupt themselves trying to get Tesla off the ground. The big auto manufacturers have deeper pockets and they went all in thinking they would dominate the EV market based on their own brands reputation. They overestimated demand for THEIR EVs, not EV's in general. It also costs quite a lot to get EV production off the ground as Elon learned himself. He's just a much smarter businessman than any of the big auto manufacturers CEOs.

https://backlinko.com/tesla-stats
Every EV startup including Tesla, Rivian, Lucid have experienced ridiculous cash burn their first several years. Ford and GM are experiencing the same right now and they fully expected that to be the case. I’m sure they are surprised and disappointed in their current sales rates. In GM’s case in particular, it is not because people don’t want to buy them. It’s that they have not gotten their production system up to speed. Lyriq launched a year and a half ago. My boss put in a reservation for a 2-motor Lyriq on the first day reservations opened up. She just got it last week. They started out only delivering single motor cars with the expectation of starting to deliver 2-motor cars a few months later. Months turned into a year.

Similar situation with Blazer EV. I got tired of waiting and got a Tesla. They are still only trickling out of the factory. Equinox EV and Sierra EV are delayed while GM figures out how to get Blazer EV and Silverado EV built at decent volumes.

Ford is a little different. I’m sure they expected Lightning to sell a lot better than it does. I expect GM is paying attention as they plan their production ramp for Silverado EV. Mustang Mach E has actually been selling at a fairly consistent 3,500 per month. It is the 4th best selling EV. For some reason Ford significantly increased production of Mach E, resulting in way too much inventory. They did that right about the same time Tesla dropped Model Y prices by $5-7,000. I still don’t understand that move. So Ford is not selling less Mach E. They are just building too many.
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