[Martinjlm]

Originally Posted by Iron Lung Jimmy

A slowing rate of growth for something that has a small market share is bad.

Part of it is a function of basic math. If you are familiar with calculus, the second differential is negative but the first differential is positive. Ital (volume) is positive, so there is continued growth. The second differential being negative is an indication that the RATE of growth is slower. From 20 to 21 and again 21 to 22, the RATE of GROWTH was about 80%. Because the growth was basically a small number getting bigger. From ‘22 to ‘23th the RATE of GROWTH was something like 38%. A lot lower RATE of GROWTH than the two prior years. But because the number that is the basis from which growth is calculated is larger, the VOLUME GROWTH was greater than the two prior years. That is the point I think Evergreen6 is trying to make. A smaller percentage of a larger number is still a big number.

2021 Sales were 77% higher than 2020. Volume growth was 222k units
2022 Sales were 79% higher than 2021. Volume growth was 278k units
2023 Sales were 37.5% higher than 2022. Volume growth was 532k units. This was also the year that sales topped 1 million.

Expectation for growth in 2024 is lower than 30%. Volume growth is expected to be a little less than 500k. So, slower growth rate, but still a lot more volume. I’m actually as I type this putting together a presentation for a meeting I have coming up with the Board of a supplier company on this topic.