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I think it comes down to pricing... For all of the big 3. Atleast the argument made in that article, about sales steadily decreasing which lead to the ultimate demise. The average car enthusiast cannot afford 45k plus for an SS Camaro. The dodges and Fords are even more expensive. The real truth is that they out priced the people who want to buy those cars. No early 20's guy who wants to hotrod can afford a $800 + car payment, unless they still live at home with mom and dad. Instead they buy a Kia or a volkswagen and get an apartment.
Another argument can be made as to why they kept losing money is constantly faelifting the cars trying to appeal to the next "buyer". Look at Trucks for example, you can go to the dealership right now and buy a 2024 Ram 1500 classic truck that looks just like the 2009 model. Ram one of the best selling truck names. People like what they like, that's why the 5th gen Camaro is one of the most sought after Camaros, because they got the formula right. Good looking car, great drivetrain, affordable, well designed.... People still want it over 10 years later. Not everyone likes teh sharp edges and fancy diffusers on the new Camaro's...Hell The Zl1 is banned in Europe because they front bumper is so sharp, they claim it will impale pedestrians.
Lots of companies are using old car names to boost sales... Look at Dodge, they brought back the Dart in a cheap economy car... They just released the Hornet which is a crossover. Ford already used the Mustang name to try and boost the sales of the Mach-E mustang suv... Its inevitable that Chevrolet will do the same. To them its just a name and a marketing tool.
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