Quote:
Originally Posted by Dragoneye
That's the idea. They'll produce the Provoq, and charge an appropriate Cadillac price for it. That will take some of the burden off of the Volt, but not all of it. This revolutionary technology is still expensive.
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Cadillac is a name brand that commands respect. Making a Chevrolet and a Cadillac will spread costs across two brands, one of which will be substantially more profitable.
