|
No offense to anyone, but my thoughts are:
They need to stay away from AC/DC, Dragons, Wizards, etc. If they really want the car to succeed, they need to break away from the first reaction every journalist has had about mullets and such. They also need to stay away from allegories about slaying/torturing/scaring horses. Car people know what this car is, you need to sell this car to people who have never picked up a Road and Track if you want it to make it.
I think of the latest CTS commercials that depict a lady dusting some dudes at a red light while still looking feminine. It definitely didn't fit the Cadillac mold of showing someone pulling up to the country club. This is a good thing.
I'm thinking of something like a 2 part commercial, A) depicts a 35'ish guy dressed for work using blue tooth or something. Maybe an over the shoulder shot on a windy road- the camera pans out and he's on a really windy road and it shows the beautiful car on a beautiful road, as it keeps panning- you can see he's on his way to the city to work (presumably).
Then B) the same guy, his tie and jacket are off. He's grinning and on a windy road- this time he's having fun. Same kind of camera pan but this time he's leaving the city behind.
Basically try to shed some baggage; show the car as being a real but fun daily driver; demonstrate that this is a sophisticated and modern machine. The retro-appeal portion will take care of itself.
|