Quote:
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With auto sales at 15-year lows and traditional TV advertising less appealing than it used to be, automakers are hoping such starring roles for key vehicles will boost interest in -- and sales of -- their products.
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Well, while that is true it seems that they are trying to say that this is a response to the recent sales slump. But that would be ignoring the fact that the automakers were probably talking to the networks quite a while ago.
As for product placement, if its suitable I agree with it. But if a show gets flooded with cars from 1 automaker it bothers me.