Quote:
Originally Posted by diarmadhi
Thats the problem is we arn't comparing cars.. we are comparing business models.
Ford looked at the market.. RWD 2 door coupes and said " we will make the cheapest fun, good looking car we can" and did it. THATS why they have sold 6 digits for the last 3 years (08 sales have dropped).
GM looked and said "WE CAN DO THAT" and turned around and made a GREAT CAR that because of content is priced to high. NOW the business model has changed from making a good looking fun car to "lets make the best in class and charge appropriately and expect it to sell like the cheap car".
And in business school this doesn't fly...
PS I am NOT saying the camaro is a bad deal, I am saying the business model isn't going to net the mustang numbers and the reasons why.
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You're completely wrong.
I can name MANY instances where overpriced inferior products outsold and ultimately KILLED their lower priced and significantly BETTER competitors. How was this done? Pure marketing, and nothing else.
Thanks to slick marketing we're stuck using IBM PC Compatible computers running Microsoft operating systems and watching Blue Ray movies in HD, when we could have had a lot better stuff only cheaper.
So, building a cheaper mousetrap has little to do with sales success, in spite of the fact your mousetrap is as good or even better....