Quote:
Originally Posted by Captain Awesome
Good luck with that. We can't even get them to take the paint gun they already have loaded with blue and point it at an SS that rolls by on the line!
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You have to package the idea that Chevrolet can sell even more Camaros. If Chevrolet wants to sell more Camaros, offer the SS in Blue.
The Heritage Color option I proposed is more than just a few hundred dollar money maker. It was commented to drive initial sales. The nostalgic idea behind 1st Gen colors could pull many more impulse buyers into the showroom that may not currently be interested in the Camaro. Many of them in the 40-60 year old range with disposable income. They walk into a dealership, see the car, sign the papers, drive off.
I believe many Camaro enthusiasts of all ages would be willing to happily check off the Heritage Color option if it was offered. IMO it should of been an absolute option when the Camaro was just an idea and somebody was tasked in the research and marketing of the car.