Quote:
Originally Posted by Supermans
I think if GM did this and was able to sell at invoice price to the consumer, all of the asian competitors wouldn't be able to match it..Get rid of the dealer system and sell direct from factory, or sell all their stock to places that put in writing/contract that they will only sell the car at MSRP..
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Invoice seems a bit extreme, dealers are needed for service and really most people do prefer to go look at cars, taking test drives and such. But simply providing a direct order option would effectively remove excessive dealer markups since anyone could simply tell the order no thanks I'll order from GM. At this point most dealers would decide they'd rather make the sale at ~MSRP, as even if they got a delivery fee it would certainly be less than made by selling the car at a sane price themselves.