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They're probably winning because overall there are more mustang owners on the road (overall not new ones) so more people have mustangs. However since the new Camaro came out it has outsold the mustang 11 months in a row...so who is actually winning right now? Despite all the repetetive mustang commercials I always see (I never Camaro ones) and all the mustang advertisements on numerous websites (myspace or others) for the 2010 mustang they're still losing the race that matters most.
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