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I believe the numbers that have been thrown around regarding the price are so high due to the painting process more so than the product itself. IIRC from what I read in a previous thread the color requires a 3 stage process with 2 different colors including one around the previously mentioned $65/qt. price and another closer to $100/qt. but apparently with the number of coats and the dry times the entire process takes a week or 2 to complete.
Trying to pull this information from memory so it is more than likely not 100% accurate but the basic reasons were number of coats required and the accompanied number of man-hours required to do so.
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