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(People aren't even buying the current G8!...and that thing is one NICE car!)
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Because it doesn't fit in any niche for that price. You don't get the external styling of a Camaro, Mustang, Z. You don't get the interior of a BMW 3 series. Just doens't fit anywhere.
Also, I love the new G8 commercial...why is GM trying to compare it to a BMW 5 series? No one cares if it gets one more mile per gallon! Come on GM...I mean seriously.