Quote:
Originally Posted by OldTimer
Would you walk into the middle of a firing range when the shooting broke out, or would you wait until the bullets are all gone?
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There should be a press release about this with all of the facts at minimum.
I don't know if fbodfather's presence as a visible member of the Camaro community was part of GM's plans for the marketing and community involvement of GM but he has become the face of GM to the community. Like it or not, that's the case. I feel like GM's marketing department, more than any other, is failing miserably. They chose to bring the car out over summer. They chose to allow preorders. They need to provide information to the community. They tried to go about the process in a new way that had never been done before but they half-assed it; they are only doing HALF of the things in new ways. Why hasn't there been a press release about this? Official word should have come from GM at the start of the first IDL today. The IDL should have been broadcast on the internet to anyone who was interested enough to watch it. I don't care if it was supposed to be for dealers... this isn't the 1970s anymore!!! They started off strong (podcast on the day ordering started for example) but have been completely absent as of late.
If you want a reference to see how having a community contact and face for a product can be done successfully, look at "Major Nelson" for the Microsoft's Xbox. He started off similar to how fbodfather did (just posting on websites, etc) but has transcended that into being the official voice for the Xbox team. GM and the Camaro team could benefit GREATLY from something like that. It doesn't mean telling everybody everything. It just means being honest about what you can and cannot say and telling people that.
If you don't have any information to provide SAY THAT. Don't just sit there quietly collecting preorders!
And one more thing... there should have been NO ROOM for confusion among the dealers on the limits of SS vs v6. If their allocation is for 70% v6 and 30% SS, they should have been told that in a clear manner up front.