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Profit is not a dirty word, but also remember most for most dealers sales are not there only income.. My dealer up here charges $100 shop rate for maintenance... Just how much do you think they are paying there mechanics..
Plus we are not talking about giving this to all buyers. Just the ones that qualify... Plus i would venture to guess that there is less time spend on a GMS purchase that someone negotiating from MSRP.
Like I said earlier, I have bought 10 -15 vehicles with GMS pricing and the saleman and management i have dealt with have been fantastic, even though the profit was not there.
One last point.... someone sells me this Camaro at GMS and they will have my business and anyone else i can convince business for years to come... That equates to more sales and more money in the long run.
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