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Like the message that the commercial sends...classy, fun, intellectual...and sexy.
Unlike the Dodge commercials a few years back that had the "That thing got a Hemi in it?" line with two mullet clad morons trying to just get a peak at the engine. That commercial screamed: Buy this car and you will attract the attention of morons obsessed with hemispherical combustion chambers.
Good job GM...and if she was my 4th grade teacher...I would still be in her class.
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Cars and women are both going to give you problems...but you can pay somebody else to fix your car! 
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