Quote:
Originally Posted by 66olds442
My Dad (who works for GM) said that there was EXTREME backlash from customers who did not want the chicklet on their new car. They saw it as a dealer sticker instead of a manufactuer badge.
GM stopped putting them on all production cars during calender year 2010
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I believe the media story was that GM wanted to get away from "GM" identity and transition to focusing on specific brand identity. Especially since much of the general public has a bad taste for "old GM" when they went bankrupt.