Silver and black are in tight competition for the title of "world's most popular car colour," according to DuPont, a leader in automotive coatings.
DuPont recently issued its 58th Global Automotive Colour Popularity Report, which includes automotive colour popularity information and regional trends from 11 leading automotive regions of the world. Each year, the DuPont report reflects data from established and emerging growth markets in the automotive industry.
Only two percentage points separate silver from black as the leading vehicle colour globally, and black's popularity in key automotive markets outside of North America is substantial, says the report. White and grey are tied for third place, with grey's popularity increasing three percentage points from 2009's survey. Red, the only non-neutral colour in the top five, is increasing in popularity, taking the fifth spot on the global colour popularity rankings.
The top 10 global vehicle colours are:
- 1. Silver, 26%
- 2. Black/black effect, 24%
- 3. White/white pearl and grey, 16% (tie)
- 5. Red, 6%
- 6. Blue, 5%
- 7. Brown/beige, 3%
- 8. Green, 2%
- 9. Yellow/gold, 1%
- 10. Others , less than 1%
Just three years ago, silver led all regions in colour popularity, says DuPont. With the shift toward more globalization in the automotive industry, regional preferences are influencing the global trend. With trends of silver, black and white -- all neutrals -- vying for the top three spots among most regions, grey has increased in popularity and is gaining in interest among consumers in many regions. Both silver and black/black effect saw a 1% gain in global popularity in the 2010 report, with white remaining flat over last year. Grey increased in popularity by three percentage points. While regional preferences remain for red and blue, both have fallen three percentage points this year over last. DuPont analysts continue to see a trend toward brown and beige increasing in popularity as well.
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