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*DGthe3* · 02-19-2009, 12:35 AM

The difference between Silverado vs Sierra rebadging and say . . . Camaro vs Firebird is volume. In a bad year GM sold 465 000 Silverado's and 168 000 Sierras. There were almost as many Sierras sold as the entire Saturn brand. They can spread the cost of changing the interior out much easier. When volume shrinks, it gets harder and so diferentiation gets reduced and/or it gets more expensive to do each one. Thats what makes the G5/Cobalt pair pointless but Silverado/Sierra sucessful

02-19-2009, 12:35 AM	#45
DGthe3 Moderator.ca Drives: 05 Grand Am GT Join Date: Jul 2007 Location: Niagara, Canada Posts: 25,366	The difference between Silverado vs Sierra rebadging and say . . . Camaro vs Firebird is volume. In a bad year GM sold 465 000 Silverado's and 168 000 Sierras. There were almost as many Sierras sold as the entire Saturn brand. They can spread the cost of changing the interior out much easier. When volume shrinks, it gets harder and so diferentiation gets reduced and/or it gets more expensive to do each one. Thats what makes the G5/Cobalt pair pointless but Silverado/Sierra sucessful __________________ Note, if I've gotten any facts wrong in the above, just ignore any points I made with them __________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!! __________________ Camaro Fest sub-forum