Quote:
Originally Posted by DGthe3
The difference between Silverado vs Sierra rebadging and say . . . Camaro vs Firebird is volume. In a bad year GM sold 465 000 Silverado's and 168 000 Sierras. There were almost as many Sierras sold as the entire Saturn brand. They can spread the cost of changing the interior out much easier. When volume shrinks, it gets harder and so diferentiation gets reduced and/or it gets more expensive to do each one. Thats what makes the G5/Cobalt pair pointless but Silverado/Sierra sucessful
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OK but couldn't they make less and sell more? I guess that could drive (no pun intended) customersto another maker. This is why I sell hair and not cars.