Quote:
Originally Posted by fbodfather
we DID listen to our customers thru the Disciples.
|
this bothers me.
Quote:
Originally Posted by brandotron
How so?
|
It bothers me, and actually kind of bothered me when i first heard of the Disciples, because who are they really anyway and how can chevy think they can just grab some guys who love what you do already and call this listening to there customers. No way this group fully represents the camaro customer base. They dont represent me.
Not to bash those guys or anything, prob a great group of people, but to say you listen to a small group of people and equate that to listening to your customer base is just wrong to put it lightly.
Gee i wonder how i could get accurate feedback from my real customers?
Its not that hard, but for some reason most companies struggle with this simple task. In this day and age, its easier than ever to reach out to your customer base but yet last i checked no one is really doing that in a meaningful way.
Sure this site is a great resource for chevy, but even this site (as large as it is) is not an accurate representation of the customer base, so how can a small group of "Disciples" be.
If i were GM, i would use Onstar to initiate a direct one to one relationship with my customers. They could have onstar reps ask you if you wanted to take a short survey about your experience with a new car say 6months to a year after you purchase it. And also let it be known that you can call up onstar any time and give your feedback.
Who else in the auto industry could pull this off as easily with existing tech? No one. So why isnt GM doing this already?