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Old 06-23-2011, 12:52 PM   #5441
JusticePete
 
Drives: Camaro Justice
Join Date: Jun 2007
Location: Virginia
Posts: 20,171
#3 I was thinking about some marketing concepts for Pedders late last night when my mind strayed to the Volt and Leaf commercials. I think it is time to mulch the leaves. It would take too much time to do a story board so we'll do it with bullet points.

1. Two families are leaving to visit their Boomer Grand Parents. One leaving in a Leaf. One Leaving in the Volt. The Volt accepts all the people, gifts and luggage comfortably. The identical load of gifts, luggage and people do not fit in the Leaf so gifts are left behind. The Leaf family is sad.

2. Both drivers unplug and the journey starts. The Boomer Grand parents are Eco Hippies living in the mountains in picture perfect cabins with freshly fallen snow. Both have solar and wind. Both are preparing holiday dinner.

3. The Volt transitions to gasoline charge mode after 38 miles. They continue to be happy and drive along. At 38 miles the Leaf driver's face shows great concern.

4. The Leaf grand parents are quietly eating alone. We find the Leaf family at a greasy spoon eating bad food and looking out the window while the Leaf takes forever to charge by a patched up extension cord strung though the window. The lights flicker. The screen goes dark.

5. The Volt family arrives relaxed and happy. They bring out all their gifts and luggage. It is a picture perfect family reunion with a holiday feast on the table.

6. The scene is then framed with a holiday wreath. The family fades to a new Eco Green Chevy Bow Tie. Chevy Runs Deep.

Last edited by JusticePete; 06-23-2011 at 04:19 PM. Reason: Typo
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