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Old 03-17-2009, 01:42 PM   #8
BruceF
 
Drives: 99 Corvette
Join Date: Feb 2009
Location: Long Island
Posts: 12
Quote:
Originally Posted by DGthe3 View Post
I don't think I've ever seen a magazine announce that there is a set time and date to release an article. Guess I'm gonna have to stay late at the office just to read it as it is posted
It's pretty common these days for the manufacturer to set an embargo date and time because of the immediacy of the internet. That way no writer/publisher has an advantage over another when they do the press launch and magazine A sees the car on Monday while newspaper D sees it on Wednesday. I remember seeing this when the ZR-1 was launched. It used to be based on the date a magazine would hit the newsstand. I'm not sure if that is the case anymore.
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