Quote:
Originally Posted by thePill
I wouldn't claim victory for either car at this point. Sales are horrible... The only advantages the Mustang had was that it was successful in 2005, 2006, 2007 and 2008. Sales tapered off in 2009 but it still continues to sell at the Camaro's pace. The Challenger enjoys an advantage because it has the highest profit margin of the 3 with the limit in production and the higher MSRP. The Camaro's sales are currently as good as the sales of the decade old Mustang. Numbers for the first year should have been 150k, that would have been a decent year. It took Ford 3 consecutive years at a sales volume of 150k average to make a profit. After three years, the Camaro is just now breaching 200k units sold. Here is the real spin, there really isn't nothing to see here. The Camaro's sales for a new model are not impressive. The Mustang's sales are bad so what would that make the Camaro's current sales? The Camaro does create excitement but sadly it is limited to this website...
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The Challenger costs about the same as the Camaro or Mustang, unless you are specifically looking at the SRT8 model which probably accounts for less than 10% of sales. Its built about an hour away from the Camaro, by the same union, so labour costs are almost identical between the two. Both cars have a similar drivetrain, similar suspension systems, similar interior features, and so on. So I can't see how there is going to be too much of a difference in build cost. So, they don't save any money on building them, and they don't charge more for them ... where is the extra profit margin coming from?
As for Camaro sales volume ... something tells me that launching a performance car in the worst recession ever is going to reduce the total sales. For some strange reason, when people are worried about losing their job (and house), they're not really concerned with buying a brand new car. Crazy I know, but thats what happened. That said, prior to launch, GM's estimates for the 2010 Camaro were 80k and they still managed to greatly exceed it
despite the recession (which hadn't hit when GM mentioned their forecast)
As for Camaro excitement being limited to this website ...
