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Old 08-10-2011, 08:45 PM   #59
doc7000

 
Drives: 2004 Pontiac Grand Prix
Join Date: Oct 2010
Location: Lomita,CA
Posts: 806
Seriously the Pill?

I am not sure if I can agree with you on the sales of this market segment being bad, when you consider how many sales existed in this market in 2006 compared to today. It was something like 160,000 units total in the entire market segment. Today that number is over 200,000 units in the market segment so it has grown and with the help of the Camaro and the Dodge Challenger.

That is impressive especially if you consider the Mustang was selling those numbers when the US auto industry was bigger then it is today.

The main reason for the growth of the segment though would have to come down to the Camaro which has peaked interest from demographics that weren't even interested in American cars. This segment has stolen sales from other market segments which is exactly what it needed to do.

The Mustang is selling at the rate of Camaro (if you subtract the 10,000 difference in sales).

At the same time the Camaro sales model was built around 8,000 to 10,000 units a month so they are also dealing with a production limitation. If they started to sell lets say 12,000 units a month they would have to expand production beyond what they planned to ever do. So to move the goal post to a mark where GM never intended for the Camaro to be at in a down economy really isn't realistic and is just you looking for any reason to call the Camaro a failure and the Mustang a success.

The biggest flaw with the Mustang are its fans......
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