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I would like to see them use the data connection more. They wouldn't need to actually use the SMS capability from the car but rather it could be sent from the OnStar servers after receiving information via TCP/IP from the vehicle. It would be relatively easy for them to upload GPS coordinates every-so-often and have it accessible through a google maps interface on the onstar account site. This would could also be used for parental spying on teenage kids as they could upload speed, etc data as well. Once the car is connected to the internet, as it is with onstar, there's soooo many possibilities that are going untapped.
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