What the Camaro does is add to the portfolio one can "name drop" when you talk to die-hard import lovers. Those that are close minded to American cars in general can now be told about the CTS, Malibu, Camaro, Corvette, Traverse, Enclave, G8, etc. GM has been revamping its lineup for years to compete with, and in many cases surpass its European and Asian competitors. The Camaro just adds another great product to an impressive lineup. People just need to start realizing not all stereotypes about American cars are true...
Edit: yeah, what vm said above ^