[King T]

Originally Posted by FenwickHockey65

Scion is supposed to be their "young" division but they are epically failing at doing so. Not to mention that sales figures for the Scion brand have been in the toilet for months now.

But hell, if Toyota wants to have their own GMT-360 fiasco, they can go right ahead. They're pretty much already following in GM's footsteps anyways.

Fen I agree with you on most of what you say. The Scion's sales figures are down because their line up is crap. This FR-S is NEEDED in their lineup! Their inaugural lineup was superior to their current:

The previous xA

Current xD (xA successor)


Previous Scion xB

Current xB


Previous Tc

Current Tc


And yes you were correct about the sales figures.

The median age of a Toyota consumer was, as of February 2007, 54 years old. Comparatively, Scion's average buyer age is the lowest in the industry, at 39 years old.

Scion's first two cars (the xA and xB), while unusual for American roads, have been well received among consumers not interested in standard entry-level vehicles. The tC was also well received with brisk sales. The best selling year of the marque since introduction is 2006 with 173,000 vehicles sold. But sales slid since then to 57,961 vehicles in 2009.

Seems like they have a bit of problem with identity

The Scion xB's marketing is aimed at Generation Y, Americans born between 1980 and 1994. This group of car buyers is extremely important to manufacturers due to their large numbers (78 million) and their differing perceptions and demands of the vehicles they drive. Despite the Scion xB's target market, the average age of an xB buyer is 46.[

Scion reminds me a lot of Saturn. Saturn was planned as an "import fighter" that made small, compact 4 cylinder cars. Later on they lost sight of that with the inclusion of Mid-size car, SUV, Minvan, etc. So far, Scion is sticking to the script and keeping small 4 cylinder cars. I don't know if that will keep it afloat in the long run, but I applaud them for sticking to their guns.

Worse case scenario, if Scion goes under, you know Toyota will snatch this out of that lineup and quickly rebadge it as a Toyota (something I wish GM would have done with either of the Kappa twins and the G8).