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Also, if you don't like the markups another is charging, shop around and you'll likely find a dealer willing to price it for less. The wonderful world of competition at work.
Also, if they were to charge huge markups on the Malibu as per the hypothetical given by silver turtle, then what's the prevent that family from going to another Chevy dealership or even get another car. There are plenty of options out there. If demand is high enough to create markups, the entire inventory will be sold anyway.
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