Quote:
Originally Posted by YourBlindingBias
If you think giving the consumer a better deal so they will come back to you for more is stupid to each his own.
You should give your dealer extra money for your next new car since you care so much about their profits lol.
I am a consumer I am in it FOR ME.
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This is high school level economics. You set a price for your product. If sales are high, you either maintain that price or raise it to make a larger profit. If sales are low, your only option is to lower the price somehow to build sales volume. It's not a matter of "giving customers a better deal," the better deal should already have been reflected in the initial pricing by offering a better product than your competitors for around the same price. If you have to offer incentives to move product then consumers obviously found a better value elsewhere.
You're fighting a losing battle on this. Ask anybody in the industry and they'll tell you that high incentives = problems.