Quote:
There were many reasons we conducted the Early Ordering Activity.
1. We wanted to determine demand. Until the activity, we could only estimate demand for the overall car and the individual models and option. Thanks in large part to these early orders, we were able to ensure production and demand closely aligned.
2. We wanted to provide a realistic expectation of when vehicles would be produced. If we followed normal procedure, all orders would have arrived just before production started with no real sense when they would be produced. Through the RP6 activity, we were at least able to provided clear expectations of when individual dealer’s could see a Camaro order produced for their dealership (between SORP and Q3 2009).
3. We were able to provide acknowledgement to the customer that the dealer submitted the order and we were aware of its existence.
The issue with all ordering programs is there are orders that will be produced first and orders that will be produced last. It is not possible to produce every order first, so we turn to the dealers — the only group that can sell and service new Chevrolet product — and based on a fair and equitable method, provide production for them to control and submit their customer orders.
I wish I could thank each and every person that has ordered a Camaro to date for the faith they have in us. We will continue to work hard at getting every order produced and delivered with the highest quality to our customers.
Thanks
John Fitzpatrick
Marketing Manager - Camaro
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Wow...just WOW!
I think a lot of people including some of the dealers that post on this site owe Conti an apology after they pummeled him for his video comments after the IDL in December (if memory serves me correct). He hit the nail right on the head. I am speechless. This early order
is exactly that
. This whole thing makes me want to vomit!
Another thing....if it is against the "law" to produce R6Ps before unsold products then how in the hell is it OK to give unallocated products to dealers. I am so mad I could
. WTF
