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It's meaningless unless you intend to return the car. So there's not a lot of sense in saying "I wish they had this when I bought my car" if you're happy with your Camaro and still have it.
It's also not particularly good for people like me who are looking to buy in the short term and are committed to the car. GM is doing this as a marketing ploy in lieu of cash on the hood. I'd prefer a rebate.
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